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DG507 Value Propositioning

DG507 Value Propositioning. Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui. Week 3. Task Description. Analyze benefits of Philips & Robijn Perfective. Enrich the concept of group project based on users’ feedbacks. Specify the benefits of group project. DG507 | Group 1 | Week 3.

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DG507 Value Propositioning

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  1. DG507 Value Propositioning • Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui Week 3

  2. Task Description • Analyze benefits of Philips & Robijn Perfective. • Enrich the concept of group project based on users’ feedbacks. • Specify the benefits of group project. DG507 | Group 1 | Week 3

  3. Benefits Perfective “Something Bigger”, Value Helps to define who I am as a person Emotional Benefits Self- Confidence – Self satisfaction - Attractive appearance - positive lifestyle & career - Feels refresh and good Functional Benefits (Ironing) Easy to do – Save time (Clothes) Smooth – Neat - Nice smell – look good – Style – Appearance – Impress others - Draws attention to me Functional Attributes Scent – Ironing – Anti-crease liquid – Steam – Temperature – Cartridge DG507 | Group 1 | Week 3 3

  4. Benefits Perfective “Something Bigger”, Value Helps to define who I am as a person Self- Confidence – Self satisfaction - Attractive appearance - positive lifestyle & career - Feels refresh and good Emotional Benefits Functional Benefits (Ironing) Easy to do – Save time (Clothes) Smooth – Neat - Nice smell – look good – Style – Appearance – Impress others - Draws attention to me Functional Attributes Scent – Ironing – Anti-crease – Steam – Temperature – Cartridge DG507 | Group 1 | Week 3 4

  5. Enrich Concept • User inputs: Showing Speed • I want to show my speed because I want to cycle fast and be aware of the speed. With my high speed I need to be more recognizable in the traffic to feel safe. • Concept improvement: • Light on body that shows speed • Color (yellow + blue) • Motion (slow  fast) • Design Choice: • Why visibility on person not bike? • Person is largest and most visible surface • Adding to sportive bike makes is easily heavier and less aerodynamic DG507 | Group 1 | Week 3 5

  6. Benefits of Concept “Something Bigger”, Value Helps me with physical and mental condition Emotional Benefits Feels Safe - Self- Confidence – Self satisfaction - positive lifestyle - Feels strong & fulfilled – Less stress Functional Benefits Draw attentions – Show speed Protection – Comfortable during the activity- Appearance – Impress – Stay healthy Functional Attributes Lighting– Speed – Clothing – Fits – Flexible – Power – Cycle – Traffic Indicator – Textile – Sport DG507 | Group 1 | Week 3 6

  7. Reference • http://www.marketing-online.nl/topofflop/case03.2004.html http://www.vergelijk.nl/strijkijzer/philips/gc5010/review http://www.megapool.nl/servlet/productdetail?product_id=225363&category_id=10300680000http://www.elsevierretail.nl/1042692/foodartikel/senseocremaconceptrobijnmoetstrijkplankveroveren.htmhttp://www.newscenter.philips.com/main/standard/about/news/press/archive/2004/article-3196.wpdhttp://www.unilever.nl/merken/merkenvoorhuishoudelijkeverzorging/robijn/default.aspx DG507 | Group 1 | Week 3 7

  8. Thank you! The End DG507 | Group 1 | Week 3

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