Initiated in 2001 Stats Wellness Committee (make up) Committee Role Community Initiatives

1. Initiated in 2001 • Stats • Wellness Committee • (make up) • Committee Role • Community Initiatives • City Workplace Program • Changes to Role • Vitality Days/Branding • Signature Program

2. STEPPING OUT MONCTON

3. PEI Stepping Out Program Program History and Background Results Stepping Out Moncton Guiding Principals Partnerships/ Sponsorship Coordination Delivery Program Costs Evaluation OVERVIEW

4. PEI STEPPING OUT PROGRAM • Community-based initiative, using pedometers and group support meetings, to get Islanders across the province more active. • Offered by the PEI Active Living Alliance through the support of the PEI Department of Health and Social Services.

5. PROGRAM HISTORY & BACKGROUND Ontario First Step Program • To  PA levels among people managing Type 2 Diabetes • Pedometer used as motivation & feedback tool • Very successful in  PA levels

6. PROGRAM HISTORY & BACKGROUND- continued Research lead by Dr. Cathy Chan • Offered in 5 Island Workplaces • Increase from 6600 to 10,500 average steps per day by end of program • 65% over baseline activity level • Decrease in related risk factors

7. PROGRAM HISTORY & BACKGROUND- continued PEI Stepping Out • Launched in November 2002 • 12 Week Program/6 Group Meetings • Offered in both French & English • Initial goal of 500 participants • Delivered by 42 volunteers

8. RESULTS • Program distribution: 40% Rural, 18% Urban • Over 1500 Islanders in more than 20 communities & 15 workplaces in a 5 month period • 74% indicated that the program had been very effective in  their PA levels

9. RESULTS - continued • 97% indicated that the pedometer was a great source of motivation • 89% believed the support group meetings contributed to their success

10. Signature Program

11. What is the Stepping Out Moncton Program • Pedometer based – validates all forms of PA • 12 week program • 4 Meeting • Package deal: fitness instructors, tools, access to registered dieticians, low cost, number one pedometer on the market.

12. STEPPING OUT MONCTON Guiding Principals • Accessible to all • Offered in both official languages • Low maintenance delivery method • Offered by certified instructors • Measurable • Interlinked to all our existing tools & city initiatives • Reliable Pedometer • Nutritional Component

13. PROGRAM DELIVERY

14. Media exposure Partnership with Vitality Moncton Link to program with proven record of success Potential recruitment of new members Community Involvement Direct link with potential interested Companies $10 per participant to cover cost of running program Minimal administration time Direct link with Program Coordinator BENEFITS FOR FITNESS FACILITIES

15. Identify Certified Fitness Instructor(s) Pre-determine workshop dates Coordinate logistics within facility Promote program within facility Take registrations (Fees sent to Vitality Moncton & Facility to be reimbursed) Host workshops: Introductory Session 2 Support Sessions Wrap-up & Evaluation Session ROLE OF FACILITY

16. Attend 2 hr training session Provide session dates for package Facilitate 4 meetings over 12 week period Answer questions and inquiries from group Promote link to Cyber-Coacheson ongoing basis Relate questions or concerns to Coordinator Complete Program Evaluation at end of 12 week session ROLE OF FACILITATOR(assigned by the fitness facility)

17. PROGRAMCOORDINATOR Roles & Responsibilities: • Coordinate program delivery • Help secure sponsorship & partnerships • Meet with workplace & community groupsand connect them to workshops and/or facilitators • Responsible for promotion & marketing of program

18. PROGRAMCOORDINATOR • OtherRoles & Responsibilities: • Train volunteerfacilitators • Ongoing direct link with fitness facilities • Oversee evaluation of program & report results • Ensure long-term sustainability of program

19. PEI Stepping Out OUR PARTNERS MONCTON'S FITNESS FACILITIES

20. SPONSORSHIP

21. PROGRAMCOSTS Goal: 2,000 Monctonians participating 2004 Budget to Date: (10 months – 1,000 participants) Revenue $42,000.00 (3,000 city) Expenses $63,000.00 Balance (21,000.00) Projections next 1,000 X 45.00 = 45,000 (Less: 10,000 facilities, 5,000 promo, 5,000 school, 5,000 co-or)= 20,000 balance (Sponsors 6,000) = 26,000 balance

22. PROGRAMEVALUATION • Individual Success and Testimonials • Stages of Change • Statistic from sNBs tracking Tool • Success and Enhancement of Program • Written or verbal questionnaire for participants at wrap-up session • Facilitator Overview

23. PROGRAMEVALUATION • In week one, participants average 47,676 steps a week (6,810 steps a day) • In week 12, participants increased those steps in average of 73,031 steps a week (10,433 steps a day)

24. Factors contributing to the success • Strong delivery system • Affordable • Simple and uncomplicated • Adaptable – workplace, groups, schools and/or individuals young and young at heart. • Choice in pedometer • We did not re-invent the wheel

25. Few things we learnt • On going promotion can be draining • Financially • Time-wise • Not everyone wants to attend meetings • Obtaining statistics is a challenge • Challenges with respect to regional delivery

26. Four pieces of advise • Strong delivery system is very important. • Negotiate partnerships. • Do not reinvent the wheel…. Many great programs and initiatives out there. • Choice of program coordinator.