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Research, analysis & evaluation

Interaction Model. Product Life Cycle. Implications for practice Firm. My personal development. Introduction. Aim & Objectives. Implications for Practice Firm. Implications for my personal development. Implications for Aim & objectives. Reason for Research. Literature

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Research, analysis & evaluation

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  1. Interaction Model Product Life Cycle Implications for practice Firm My personal development Introduction Aim & Objectives Implications for Practice Firm Implications for my personal development Implications for Aim & objectives Reason for Research Literature review Implications for practice Buyer Implications for theory development Implications for Practice Buyer PLC Implications C1 C2 Enquiry Process Firm Product 1 Buyer Case1 Firm Product 2 Buyer Case 2 Research, analysis & evaluation Perception/GAP? Perception/GAP ? Perception/GAP?

  2. Defence Aerospace Environment Rolls-Royce What is a Relationship Deductive approach Gaps Case study 1 Ministry of Defence (The Buyer) MoD Types of Relationships Semi in-depth interviews Case Study 2 Key trends/themes The Firm Defence Aerospace (The Supplier) Interaction Model Observations Target Audience Interaction Model Presentation of data Product Life Cycle Literature Review Chapter 2 Research Methodology Chapter 3 Introduction Chapter 1 Results Chapter 4 Conclusions Chapter 5 Recommendations Chapter 6 Learning outcomes/ Reflection Chapter 7 Dissertation Objectives Product Life Cycle

  3. ENVIRONMENT: Market structure; Dynamism; Internationalisation; Position in the supply-chain; Social system RELATIONSHIP ATMOSPHERE: Expectations; Power/dependence; Cooperation; Closeness Customerr Supplier Short-term exchange Episodes: Product/service; Information;Financial and Social • Organisation • Structure • Strategy • Technology • Organisation • Structure • Strategy • Technology Interaction Process • Individuals • Aims • Experience • Individuals • Aims • Experience Long term elements Investments and adaptations

  4. Product or Service Exchange Financial Exchange Information Exchange Social Exchange 1. Interaction Process 2. Participants in the Interaction Process Adaptation Investments 3. Environment within which Interaction takes place 4. Atmosphere affecting and affected by the Interaction

  5. Short-term exchange episodes 1. Interaction Process • Is Product or service a focal point in relationship? • Where do you rank the importance of it? • Is product/service the biggest impacted on the relationship? • Do you understand the buyers/suppliers need/product/service? • What is your need? • Where has your need come from? • do you agree with it? • How confident are you that you that you know your buyer/supplier need/requirements? • Do you understand the requirements or the resources of the opposite number? Product or Service Exchange • What do you spend most of you time discussing at meetings (e.g. technical, economical or organizational) • Rank in order of importance? • Does this ranking change of time? If so how does it change? • How much width & depth do you discuss each detail in? (intensity of info exchange) • Hoe does most of your information transfer take place? (personal/impersonal). • What do you discuss in personal and impersonal? • which method do you prefer? And why? • How formal is your info exchange? Do you have a process? Is everything recorded? If so how and by who? • Do you agree with this method? Why? Can it be improved? Information Exchange • What is the value of the contract? • Does this govern the importance of this project in your organization? • Should it? • To what level in your organization will this contract need approval before its signed? • How big is the value of the contact compared to others? • Where does the priority stand within your organization? Highest value? • Is money an indicator of economic importance in Relationship? Why? • Do larger value contracts get or attention/resource? Why? Financial Exchange

  6. Short-term exchange episodes 1. Interaction Process Social Exchange Long-term elements Investments • How important do you regard social exchange? • Do you see spatial/cultural differences between us? • If so what? How can we improve them? • This is the 2nd/3rd contract that you will be signing with RR, does this increase/reduce the uncertainty involved? • Has past interaction helped/hindered? Why and what? • Is there any where else you can go to get this service? If so who and why? • At what point would you say that you know this contract will be signed or not? Why? How? • In order to sign contract you must develop some trust with opposite party? Do you? • How long did it take to develop? • What level of trust are you at? How can it be further improved? • How did you get to this level of trust? Was there a signal event/point in time that made you trust? • What influences you trust? Other elements, out of hours contact time, hobbies, money, personality? Adaptation

  7. 2. Participants in the Interaction Process Technology Organizational Size, Structure & Strategy Organizational Experience Individuals

  8. 3. Environment within which Interaction takes place Market Structure Dynamism Internationalization Position in Manufacturing Channel The Social System

  9. 4. Atmosphere affecting and affected by the Interaction Economic Dimension Control Dimension

  10. Sales (£s) Introduction Growth Maturity Saturation Decline Time Product Life Cycle

  11. Chapter x Section x.x Appendix x Appendix x Transcription B1 Analysis comparison sheet. Group answers to similar question Coding. Apply coding to identify key quotations. Case study 1. Present data Transcription S1 Discussion and Implications Summary of analysis. Theory vs. Practice Implications. Chapter x Section x.x Appendix x Transcription B2 Analysis comparison sheet. Group answers to similar question Coding. Apply coding to identify key quotations. Case study 2. Present data Transcription S2 Chapter x Section x.x Appendix x Develop Coding Sheet Appendix x

  12. Level 3 Code Level 2 Code Level 1 Code Product/Service exchange PSE Short-term ST Interaction Process IP Information exchange IE Financial exchange FE Social exchange SE Investment INV Long-term LT Adoption AD Size SI Organisational ORG Participants PAR Structure STU Strategy STR Experience EX Individuals IND Technology TEC Expectations EXP Atmosphere AT Power/dependence PO Co-operation CO Closeness CL Market structure MS Environment EN Dynamism DY Internationalisation INT Position in manuf channel MAN The Social system SS Dissertation Coding based on Interaction model

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