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E-commerce using a computer(s) to support business activities. Marketing (e-marketing) Processing and fulfillment Inventory management Accounting . Powerpoint animation notes: Click to exit. E-Commerce – Is?. Value for direct marketers Credibility Very inexpensive communication
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E-commerce using a computer(s) to support business activities. Marketing (e-marketing) Processing and fulfillment Inventory management Accounting Powerpoint animation notes: Click to exit. E-Commerce – Is?
Value for direct marketers Credibility Very inexpensive communication Maintain contact with existing consumers Not necessarily used as a “marketing tool” Still required to hit the streets Powerpoint animation notes: Click after initial talking point and to exit. E-Commerce – for Direct Marketers
Designing a website - Accessibility Advertising Aesthetics Content Navigation Speed Updates Powerpoint animation notes: Text will scroll on its own. Click to exit. E-Commerce – the Website Website
Critical to ensure customers (potential) can easily and quickly access your web site - Server space Data transfer allowance Technical support CGI-Bin access (common gateway interface) Up-time guarantees E-mail accounts Powerpoint animation notes: Text will scroll on its own. Click to exit. E-Commerce – Web Host
Marketing through the web - E-Mail Promotion Affiliate and Reciprocal Link Advertising Pay-Per-Click Marketing through the web is one way to get the word out, but if you stick to your own catch, it may be enough to get out, find some good customers and keep them happy. Powerpoint animation notes: Click after initial talking point and to exit. E-Commerce – E-Marketing