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This study evaluates the impact of the ideas exchange process on individual creativity in the field of public policy management. It examines the relationship between subjects' creativity, innovativeness, and the adoption and use of others' ideas. The results provide insights into the dynamics of individual creativity and the factors influencing it.
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Innovations and creativity as determinants of the successful management in the field of public policy How ideas exchange process influences individual creativity Sergey R. Yagolkovsky State University- Higher School of Economics, Moscow,Russia
Goals • Evaluation of influence of the ideas exchange process on particular parameters of individual creativity • Assessement of interrelations among subjects’ creativity, innovativeness, and ways of others’ ideas adoption and use
Hypotheses • Dynamics of individual creativity parameters are influenced by the semantic characteristics of stimulus ideas, as well as by the way of their exposure • Originality of subject’s ideas depends on the level of novelty of stimulus ideas • Personal innovativeness correlates negatively with the passive adoption of other person’s ideas
Sample Total: • 464 students: 157 males and 307 females. Basic experiment: • 382 persons:125 males and 257 females. • Age: 15-46 (M= 21.90, SD=5.80).
Measures Innovativeness Kirton Adaption–Innovation Inventory (KAI) Creativity Guilford verbal test of creative thinking “unusual use” (Averina and Shcheblanova’s Russian adaptation)
Creativity parameters • productivity - a total number of proposed ideas; • flexibility- a number of semantic categories, which ideas related to; • originality - singularity and statistical rarity of proposed ideas
Similarity between subjects’ ideas and stimuli • Identical to stimulus ideas under the formulation • Similar to stimulus ideas on sense
Stimulus ideas • low level of originality • high level of novelty • aggressive content • “silly”, bluntly foolish
Design • 1st stage:Participants generated ideas concerning unusual applications of newspaper • 2nd stage:Participants produced their own ideas concerning uncommon applications of wooden ruler, while being exposed to stimulus ideas (unusual uses of the same object- wooden ruler)
1stexperimental scheme (mediated communication) Respondents were given printed list with stimulus material 2nd experimental scheme (live communication) Participants were exposed to stimulus ideas in conditions of live communication in pairs 2nd stage
Productivity dynamics under the 1st experimental scheme 13 12 Mean 11 10 9 1st stage 8 2nd stage aggressive low novelty high novelty silly Stimuli
Originality dynamics under the 1st experimental scheme 3,4 3,2 3,0 2,8 Mean 2,6 1st stage 2,4 2nd stage aggressive low novelty silly high novelty Stimuli
Productivity dynamics under the 2nd experimental scheme 20 18 Mean 16 14 12 1st stage 10 2nd stage aggressive low novelty high novelty silly Stimuli
Originality dynamics under the 2nd experimental scheme 3,2 3,0 2,8 2,6 Mean 2,4 1st stage 2,2 2nd stage low novelty aggressive silly high novelty Stimuli
Conclusion • Novel and “silly” ideas positively influence individual creativity; • Individual innovativeness is related with active manipulations with otherperson’s creative products; • Results of the study could be a basis for differentiating between motivational and cognitive-behavioral determination of the personal innovativeness.
