How animated character helps in marketing communication

1. How animated character helps in marketing How animated character helps in marketing communication communication Animated character is the means through which a story or concept is told. Things happen to the character or 'through' it, and we experience their emotions as if they were our own as we empathise with the animated character. An excellent character depicts the human condition so that we feel profoundly connected to the concept or event being presented. If a well-liked animated character is receptive to a message, we, the audience, are as well. When your brand engages with its target audience personally, your brand retention increases as well! Animated character has an emotional influence on the audience that lasts for a long time – and so does your message! Animated characters who aren't perfect are generally more engaging. When given a few features, even a simple character design can go a long way. However, as crucial as the perfect design is, the animation is what may make or break a character. When a character is animated successfully, their personality shines through — the figure must transmit thoughts and feelings clearly to attract the audience. You're not getting the best results if a character "simply walks around," if the poses and emotional states can't be read correctly, and the timing is incorrect. On the other hand, good animation can breathe life into even the most basic designs and make us laugh, chuckle, or blush. Whatever reaction you want. One of the animations from the ongoing Sliced Bread series developed for the Austrian insurance company UNIQA is seen here. The same character appears throughout the animations, making it easy to recognise the brand and aid in transmitting each message.

2. If we've piqued your interest in how you may interact with your audience more meaningfully, please visit our website to know more about how animated characters can help you with your marketing. Sliced Bread Animation Limited, The Pill Box, 115 Coventry Road, London, E2 6GG T +44 (0)207 148 0526 E info@sbanimation.com https://sbanimation.com/