Why use Animated Character helps communication

1. A great part of all our transmission is done online – yet, if we put our computers, tablets and phones away for a moment and concentrate on our old-fashioned, real world communication then learning shows the following: 55% of what’s being said is communicated by body language and 7% by words. The remaining 38% is transmitted by tone of voice. Successfully we ‘read’ people more than we simply take in facts when we transmit. We are trying to connect with others on an emotional level and the impact of any experience is greatly set on by bond and emotional connection, and whether these were successfully accepted or not. Why use Why use A An nimated Character imated Character helps communication helps communication When we watch an interpreter video, use a training tool or play a game, we are asked to capture, and we are more likely to do that if we feel attached in some way. Using characters is a great way through which this link can be formed. The boy below is Ollie, a boy AnimatedCharacter we created for Ollie and Dog. Ollie and Dog is a series of animations describing growth hormone deficiency to children. An illness such as growth hormone

2. deficiency can seem frightening and upsetting to a child, but when presented by an appealing animated character the information is a lot less intimidating. Ollie And Dog Medical Device AnimatedCharacter Ollie introducing waving dog Characters are the vehicle through which a story or idea opens out. Things happen to them or ‘through’ them and as we identify with them we experience their emotions as if they were our own. A good character portrays the human condition in a way that deeply connects us with the idea or event that is being spread. If the bother connection for a character is open to a message, we, the viewer, are open to that message too. Sliced Bread Animation Limited, The Pill Box, 115 Coventry Road, London, E2 6GG T +44 (0)207 148 0526 E info@sbanimation.com https://sbanimation.com/