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Online Threats and Fears Are Changing Consumer Behavior Susannah Fox IAPP Privacy Academy 2005 October 28, 2005 Las Vegas, Nevada. Communication technology use. 68% of American adults and 87% of teens go online 53% of Americans who go online from home connect via high-speed
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Online Threats and Fears Are Changing Consumer BehaviorSusannah FoxIAPP Privacy Academy 2005October 28, 2005Las Vegas, Nevada
Communication technology use • 68% of American adults and 87% of teens go online • 53% of Americans who go online from home connect via high-speed • 74% of adults and 47% of teens have cell phones • 18% of adult online users have laptops with wireless modems
Share of Americans online by age(Jan-May 2005 combined data)
Percent online and with home high-speedby education (Jan-May 2005 combined data)
Users overestimate awareness, preparedness(AOL/NCSA Online Safety Study October 2004)
Spam is on the rise, but email users seem more resigned(PIP data)
Internet users change their behavior after getting hit by spyware(PIP May 2005 data)
For more information • Email me: sfox@pewinternet.org • Read our reports and download data sets: www.pewinternet.org (click on “Public Policy” to see “Digital Divisions,” “Spyware,” “Spam and Phishing” and other topics).