Cisco SMART Designs

1. Cisco SMART Designs The Network. Without the Guesswork Small Business Technical Marketing June, 2011

2. SMART Designs The Network. Without the guesswork

3. “In the business world, everyone is paid in two coins: Cash and Experience. Take the experience first. The cash will come later.” Harold S. Geneen (1910 – 1997) President - ITT Corporation

4. SMART Designs An Introduction Validated network designs enabling partners to grow a profitable practice by removing the guesswork of selling and installing networking solutions • Simplified & modular solution framework for up to 250 user networks • Includes pre-sales & post-sales assets • Timely release of new solutions aligned with launches • Well integrated with SELECT certification program and Small Business Advantage campaign SMART Designs cover Full Range of Products for Small Business Customers

5. Starts with a SMART, Simple, Secure Network Foundation SMART Designs Layered Approach CRM, SCM Network Audit • Key technologies are easily added in the next layer Wireless Storage Unified Communications Secure Network Foundation (Firewall, Antivirus, Intrusion Protection, VPN, QoS) • Applications in the outer layers create significant revenue and margin opportunities for you Compliance Web Hosting Video • Provides investment protection and opportunities for future growth

6. SMART DesignsAvailable Solutions (as of June, 2011) SMART Designs cover Full Range of Products for Small Business Customers www.cisco.com/go/partner/smartdesigns (Cisco.com login credentials are necessary)

7. SMART DesignsPeace of Mind for You & Your Customers Mixed-Vendor Solutions Solutions built with products from different vendors unnecessarily increase complexity, costs, and risk for you and your customers. Cisco SMART Designs With Cisco’s SMART Designs, you can quickly provide best-in-class networking solutions that will easily grow with your customer’s business needs.

8. SMART DesignsDocumentation Structure PRE SALES ASSETS • SMALL BUSINESS PRODUCT GUIDE • SOLUTION BILL OF MATERIALS • SOLUTION PROFILE • END USER EXPERIENCE • OVERVIEW PRESENTATION POST SALES DEPLOYMENT ASSETS • DESIGN GUIDE • IMPLEMENTATION GUIDE • APPLICATION NOTES • SMART TIPS

9. SMART Designs – Resourceswww.cisco.com/go/partner/smartdesigns • All SMART Design resources can be accessed at -Smart Designs web page. • Additional supporting resources on deployment methodology and lifecycle services are available in Steps to Success Cisco.com login credentials are necessary

10. Cisco SMART DesignsPartner Adoption and Experience

11. SMART DesignsGlobal Adoption • Used by Cisco Partners in 162 Countries • Over 16K unique Users • Over 8K unique Partners

12. SMART DesignsWorldwide - Partner Penetration Though originally intended for the less experienced Cisco Partners – SMART Designs have also been strongly embraced by Elite Partners

13. SMART DesignsSurvey Feedback Highlights from Partner Surveys: SMART Designs are proven and aligned with Partner needs

14. SMART DesignsPartner Feedback “Cisco SMART Designs have helped my small staff to become more efficient and effective in addressing our small business market opportunities. Thanks, Cisco, for enabling us to be even smarter.” SELECT Partner “Though, IP based Unified Communications seemed daunting at first – Cisco SMART Designs helped us overcome the initial challenges for my organization and overall business.” SELECT Partner “As a relatively new Cisco partner, SMART Designs have been invaluable to me and my company” SELECT Partner “As CCNAs and SMB engineers, we constantly deal with the challenges of network design that goes beyond the collection of network devices to interoperating in a single fluid deployment. Cisco SMART Designs are exactly those types of assets that answer these questions, pointblank, targeted directly at Cisco's product lines for small businesses.” SELECT Partner

15. SMART DesignsPartner Feedback “SMART Designs allow us to leverage our highly skilled staff more effectively. In addition to being very useful on projects, SMART Designs are especially useful for developing practical training for the junior staff members.” Premier Certified Partner “We appreciates the time and effort that Cisco has invested for this systems approach. We have developed a broader ranging system (more products other than Cisco) but it is not nearly as deep and strong as the Cisco SMART Designs.This pilot was of great value to us and helped us with further insight into our process/practice contents.” Gold Certified Partner “We will be leveraging SMART Designs into our customer engagements; to have co-branded documentationgives increased credibility. Strongly encourage continued development of this type of resource & documentation.  From a Partner perspective SMART Designs offer savings in development costs and efficiency in our pre-sales efforts.” Premier Certified Partner

16. Cisco SMART DesignsBusiness Impact

17. SMART DesignsBusiness Impact – Cost Savings Partner Pilot Cumulative over 6 installations Savings = 15.1% Total Labor Hrs = 659

18. SMART DesignsAverage Quarterly Bookings 41% SELECT Partners using SMART Designs are simply "More Effective" in both economic down turn and recovery

19. SMART DesignsFor Cisco Partners

20. SMART DesignsFor Cisco Distributors

21. Key Takeawayswww.cisco.com/go/partner/smartdesigns • Increase Profitability • Decrease pre-sales and implementation time • Increase effectiveness • Reduce training requirements • Increase productivity • Increase ability to address new opportunities • Enhance your reputation & become a trusted advisor Cisco SMART Designs The network. Without the guesswork.