Journalism Process in Modern Russia:

1. Journalism Process in Modern Russia: to the problem of study and realization Dmitry Strovsky, Faculty of Journalism Ural Federal University (Ekaterinburg) Moscow Readings-2012

2. To what extent journalism can be maintained in contemporary Russia

3. Formation of the unique information environment • Perception of the new self-identification which is not constrained by acceptable restrictions. • The world in mass consciousness: «global information village». Marshal McLuhan 1911-1979

4. How to identify journalism as one of priority types of mass communications

5. Journalism and PR within mass information activities Journalism: all-round knowledge of life Attention is centered around social environment in all variety of its problems and contradictions.

6. Journalism: Attention of the audience towards public but not corporate interests. Fulfillment of this task: through discussions being promoted by editorial staff but supported by the audience.

7. The criteria defining quality of journalistic information: • Fixation of socially significant facts; • Accuracy in using facts;; • Reliability of sources being used; • Existence of different views and thereby shaping of a discursive process. (McQuail D. (1994) Mass Communication and Public Interest: Towards Social Theory for Media Structure and Perfomance, pp 249-250 (in) D. Crowley and D. Mitchell (eds.) Communication Theory Today. London).

8. Public relations: Journalism: development of civil interests when all subjects have equal access to discussion of questions. Public Relations: corporate interests. • shaping of certain political, economic and other trends which favor actors initiating information. • creation of positive, long-term links of between PR-actors and the audience.

9. Journalism: difficulties of existence in any society • National specifics of development of social and political life; • Traditions of media culture; • Priorities of state politics in the field of mass media. What opportunities of functioning journalism in Russia ?

10. Media evolution as a reflection of the Russian political tradition Substitution of journalism by propaganda and PR initiated by bodies of the powers,. • Media dependence on the authorities; • Absence of the private press during a long period of Russian history; • Numerous censorship decrees; • Absence of media law Media subordination to the Russian powers: management function favoring the powers

11. REASONS Political environment journalism was hardly productive Weakness of a civic society; Absence of dialogue culture in Russian society Non-respectability to discussion as a main form of clearing truth.

12. Content tendencies of Russian media as antipodes of journalistic realization What is today?

13. Power, society and media:evolution of the authoritarian relations Despite general transformation of the previous political system and a withdrawal from the former ideology, well familiar analogs of political life appeared steady.

14. 1. System of state control (formation of the administration vertical); 2. Aspiration to power centralization; 3.Restriction of political activity of population. • Dispersal of protest marches, organized by Moscow opposition. • Federal laws of the Russian Federation: «On modification of the Code of the Russian Federation about administrative offenses»; «On meetings, demonstrations, processions and picketing»

15. Continuity of a problem conditions for journalism in Russia. Media tendencies: • Concentration of the media capital to please to interests of the ruling power.

16. 3.Change of quality of information:image and PR technologies emasculate the creative content of Russian media. • 2.Political partisanship of mass information • death of the atomic submarine "Kursk" and river motor ship “Bulgaria” (2000 and 2011); • capture of hostages at the Moscow theater on Dubrovka and at school in Beslan (2002 and 2004); • flooding of the town of Krymsk in Krasnodar Krai (2012).

17. Manipulation influence from state structures interested in achievement of narrow goals. Impossibility of formation of a civic position of mass media. Infringement of a journalistic profession in comparison with other types of mass communication. RESULTS

18. Difficulties of development of journalism in today's Russia • historically based tradition of media “statehood”; • pluralism restrictions in the media sphere developed by the contemporary Russian powers; • dominance of state interests in the media; • lack of guarantees for journalists to have an access to information.

19. Journalism responsibility before society looks rhetorical; • Inability of the Russian mass media to stimulate civic relations in society.

20. Change of situation • State Information politics; • Fulfillment of the existing media law; • Formation of the journalistic standards concerning essence of socially significant information (Union of Journalists of Russia);

21. Unlessit does not come up in practice • journalism won’t become a highly respected profession in Russia

22. Thanks • for your attention Dmitry L. Strovsky, Journalism Faculty, Ural Federal University (Ekaterinburg, Russia), strovsky@mail.ru