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Trends in Online Journalism

Trends in Online Journalism. Online Journalism. One of the biggest growth opportunities is online journalism Web Editors often make more money than their print editor counterparts Expectations include writing AND technical skills. Jobs.

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Trends in Online Journalism

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  1. Trends in Online Journalism

  2. Online Journalism • One of the biggest growth opportunities is online journalism • Web Editors often make more money than their print editor counterparts • Expectations include writing AND technical skills

  3. Jobs • Web editor and producer positions pay higher than the equivalent print positions • Web editor (Seattle) $65,000 • Web producer (Seattle) $89,000 • NOTE: The above info comes from Salary.com survey data

  4. Online Journalism Jobs • Job titles may vary, but there are typically these positions: • Web Editor • Senior Web Editor/Managing Web Editor • Web Producer • Senior Web Producer/Managing Web Producer • Other titles: • Multimedia Assignment Editor • Multimedia Assignment Producer • Presentation Editor • Internet Content Editor

  5. Recent Survey Results • Highest valued “Editing and Copyediting Skills” among New Media Content Producers: • News judgment • Grammar and style • Headline writing for the Web • Story combining/shortening

  6. Recent Survey Results • Highest valued “Content Editing Skills” among New Media Content Producers: • Photo editing • Reporting and writing original stories • Alternative story forms (polls, quizzes, etc.) • Audio production • Video production

  7. Recent Survey Results • Highest valued “attitude and intangible” skills in New Media Content Producers: • Multitasking ability • Attention to detail • Communication skills • Ability to work under time pressure

  8. Reading Habits • Reading online is typically 25% slower than print • Some “tricks” to keep a reader interested: • Layout with bullet points and bold subheads • Break longer stories into “chunks” • Include multimedia elements • Polls • Slideshows • Audio/Video

  9. Web Journalism • What works online? • Breaking news • Links to credible sources • Instant archives • Interactivity • Multimedia

  10. Storytelling or Presentation Convergence • New ways of “telling the story” are emerging • Use more than just audio, video or text • Readers/Viewers can participate • Unlimited “space” to tell the story • Non-linear structure

  11. Example • “Being A Black Man” in The Washington Post

  12. Backpack Journalism • Online journalists need to know how to write, shoot and record • They also have technology skills for posting/uploading stories online • “Backpack Journalism” = All the tools for reporting fit in your backpack • Self-contained reporter from story creation to distribution

  13. “Backpack Journalist” • Employers want to hire someone that can do it all • Write an accurate story fast • Use new media tools to tell the story

  14. Examples • KRON-TV San Francisco • Current TV

  15. Journalists Moving Online • Some established journalists are moving online to have more control over their reporting • Example: • CNN’s Daryn Kagan • Walter Cronkite blog

  16. Welcome to Web 2.0

  17. Web 2.0 • The term is subject to “hype” and remains in debate and in flux

  18. Web 2.0 • Content power shift to the masses rather than the “mass media” • Mass media is “de-massed” • It’s all about YOU

  19. Web 2.0 & Journalism • Architecture of participation • User-generated content • Blogs • Wikis • “Crowdsourcing” • Social networking sites

  20. User-Generated Content • These sites build content from the submission of users, rather than staff editors or writers • “Blogs”/Personal Journals • Photos • Podcasts • Video sharing (“Vlogs”) • Reviews/Advice • Forums

  21. Photobucket vs. Kodakgallery

  22. Beyond the Computer • Web serves as a platform for other technologies to interoperate with • Mobile devices • Home entertainment devices • Appliances

  23. Online Publishing Tools • Publishing information online has become easier due to several self-publishing tools and content management systems

  24. Example: Blogs • Popular Blog Tools • Blogger.com • LiveJournal • WordPress

  25. Blog Popularity • A new blog is started every second • Many remain unread and semi-anonymous • A few end up with a strong following • Most are not created by journalists!

  26. Who is Blogging? • Bloggers are young • More than half (54%) of bloggers are under the age of 30. • 55% of bloggers blog under a pseudonym, and 46% blog under their own name. SOURCE: PEW INSTITUTE 2006 SURVEY

  27. Is it Journalism? • Most bloggers do not think of what they do as journalism. • 34% of bloggers consider their blog a form of journalism, and 65% of bloggers do not. SOURCE: PEW INSTITUTE 2006 SURVEY

  28. Is It Journalism? • Most have not “trained” to be journalists • 57% of bloggers include links to original sources either “sometimes” or “often.” • 56% of bloggers spend extra time trying to verify facts they want to include in a post either “sometimes” or “often.” SOURCE: PEW INSTITUTE 2006 SURVEY

  29. Beyond Text • Bloggers are using more than simple words to tell their stories • 72% Photos • 30% Audio • 15% Video SOURCE: PEW INSTITUTE 2006 SURVEY

  30. “Moblogging” • Mobile phone blogging • Instant “on location” blogging via one’s mobile phone • Photo share publishing “on the go” • Uses camera phones to see what the publisher sees instantly

  31. “Moblogging” • Mobile phone blogging • Instant “on location” blogging via one’s mobile phone • Photo share publishing “on the go” • Uses camera phones to see what the publisher sees instantly

  32. Moblogs and Breaking News • U.S. east coast blackout • London subway terrorist bombing

  33. User-controlled News • Internet users like to have some control over the media they consume • Personalized news • Peer-recommended news • “Open-source” news

  34. Personalized News • Google News • No editors are employed • Uses traffic analysis and readership patterns to determine what is most newsworthy

  35. Peer-recommended News • Digg.com • Readers “vote” on what they like • Highest votes = highest news placement on site

  36. “Open-Source” News • OhMyNews • Huge in South Korea • Expanded to international audience • 41,000 “citizen reporters” • 20% of content created in-house by only 55 staff reporters

  37. “Open-Source” News • WikiNews • User-created news reports • Collaborative editing by peers • A Russian-language version is now available

  38. Mainstream News Dominates • Independent news is thriving, but mainstream news still dominates online • Top U.S. news sites: • 1. Yahoo! News • 2. MSNBC • 3. AOL News • 4. CNN • 5. The New York Times SOURCE: 9/7/2006 COMSCORE REPORT

  39. Mainstream News Blogs • Mainstream news outlets are adapting their own blogs • The New York Times • The Washington Post • CBS News • MSNBC

  40. The Aggregators • News site aggregators have proven to be very popular…and influential • They do not write news, but they do create headlines and selectively choose which stories get coverage

  41. The Aggregators • Drudge Report • Conservative in nature • Monica Lewinsky/Bill Clinton Scandal • Huffington Post • Liberal response to Drudge Report

  42. The Aggregators • Beyond news, there are several popular aggregate blog sites for specific areas of interest • Examples: • Technorati.com • BoingBoing.net

  43. “Crowdsourcing” • “Crowdsourcing” is a new trend in online journalism that has many supporters and skeptics

  44. What is “Crowdsourcing?” • A collaborative form of reporting • Each contributor researches and contributes a component to the overall piece • The actual story may or may not be written by a collaborator • Content is usually overseen by a centralized editor

  45. “Pro-Am” Journalism • Crowdsourcing is often referred to as “pro-am journalism” • A combination of both professional and amateur contributions

  46. Examples of “Crowdsourcing” • In Journalism: • Wired.com and NYU: AssignmentZero.com • Minnesota Public Radio: Public Insight Journalism

  47. Gannett Restructuring • Major media company Gannett restructured most of its print and Web operations to include “crowdsourcing” in Nov. 2006 • “Information Centers” • Gannett is the largest newspaper publisher in the U.S. (by circulation)

  48. Pros • Community involvement • Transparency of reporting process • Micro-reporting of events and developments normally missed by mainstream media • “Hyper-local” reporting • Builds valuable “database” of content • Tomorrow’s “reporters” may also be “database managers”

  49. Cons • “Amateur” reporting has its risks • Majority rules • Stories only developed because users ask for it (or participate in it) • Subject to manipulation • Political or personal agendas might inspire disproportionate coverage of particular issues • Staff reporters might lose some value

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