Analysis on the Investment and Bilateral Trade of SME in Africa

1. Analysis onthe Investment and Bilateral Trade of SME in Africa ——Tenacity 费倩莹 陈华筝 杨颖超 张 英

2. Content • Brief introduction & SWOT analysis • Concrete report • Data analysis & Recommendations

3. Preface In order to put what we have learned into practice and know more about the real business world, we went on a summer investigation practice of medium-sized and small enterprises trading with Africa in Huzhou. Through this experience, we got the general understanding of the situation and then offered some practical advice to for the companies.

4. Industry Association

5. Customhouse & CIQ

6. Enterprises

7. SWOT Analysis

8. Strengths • Social background( Internaional&Domestic) • Economic structure of the city • Location advantages • Dedicated, enthusiastic members

9. Weaknesses • Investment scale and Investment efficiency(at the primary stage) • Partial Brand effect • lack of expertise and experiences

10. Opportunities • Political outlook • Potential market (Product accessibility） • Social trend • Brand loyalty • Sufficient respondents

11. Threats • Unstable political situation • Inadequate feedback from Africa • Obstacles:Limited information sources support

12. USED • How can we Use each Strength? • How can we Stop each Weakness? • How can we Exploit each Opportunity? • How can we Defend against each Threat?

13. Working Plan 1. Use varified ways to investigate: Interview,Questionnaire, Field survey etc. 2. Ask for professional opinions from administrators and teachers. 3. Collect relative imformation through the internet and newspaper etc. 4.Analyze the data and make a summary.

14. The relationships between Enterprises & Industry Association Industry association: An Industry Trade Association participates in public relations activities such as advertising, education, political donations, lobbying and publishing. But its main focus is collaboration between companies, or standardization. Services: Producing conferences Networking or charitable events Offering classes Educational materials. None-profit Governed by bylaws Directed by officers

15. Industry Association in Huzhou The association itself does not have a strong power, they are more inclined to provide aplatform for the enterprise. provide mutual contact for peer enterprises IT sharing technolugy sharing • Dagang textile dyeing and printing group Co., Ltd • Qiangsheng Furniture Co.,Ltd

16. Dagang textile dyeing and printing group Co., Ltd We are supposed to guarantee the timelyness accuracy and diversity of information. That's why we join the association. In order to make the product more market-oriented, companies need to strength the brand building. Attending the trade exhibition is a more direct and convenient way for enterprises, with lower costs. mutually beneficial & reciprocal relationship

17. Qiangsheng Furniture Co.,Ltd In recent years, the company has shaped an impression of large scale, ample products and high quality among consumers. Striving for further development, the Anji Chair Industryassociation was formally established in 2011. Nowadays, the Association and companies are heading forward side by side on a new journey.

18. Problem Although the Industry Association provides massive benefits for local enterprises, currently a number of enterprises are still reluctant to join in, which set some trade association into a dilemma. Huzhou Fabric Association private organization limited rights weak enforcement inadequate information • Industry Association • Enterprises themselves • The third party the Economic Commission; the Bureau of Foreign Trade limeted assets high product costs small voice Official authoritiesalso have the functions of providing participants information and industry dynamics.

19. Conclusion The establishment of Industry Associations is initially intended to help companies achieve better development. But now the small number of companies engaged in the associations set people into deep thinking. lack assistance without strong backing weak supervision poor execution slack off in office nonfeasance Private Organization Briefly speaking,the Industry association should make better use of government departments to help attract more companies to join them.

20. Workforce management • Labor costs • Means of staff retention • Enterprise culture

21. Main levels of import and export products and upgrades • History background • Government policies • Enterprise conditions

22. Export products to declare • Where to declare • Snap check

23. Trade areas DongrenKT Dagang Group Qiangsheng Chairs

24. Source：The questionnaire of Huzhou group, 2012.

25. Advantages Source: the questionnaire with small and medium-sized enterprise in Huzhou

26. Shortages

27. Other situations they may face

28. Recommendations • 1. To cultivate talents by themselves • 2. To hire intercultural management institute(third party) • 3. To be localized • 4. To use proper marketing methods. • Continued```````

29. feedback &recommendation We gain a lot! common undergraduates Thanks for the opportunity! Knowledge & statistics Enterprises

30. We are Tenacity! Thanks for your time & patience!

31. Trade areas DongrenKT Dagang Group Qiangsheng Chairs

32. Source：The questionnaire of Huzhou group, 2012.

33. Advantages Source: the questionnaire with small and medium-sized enterprise in Huzhou

34. Shortages

35. Other situations they may face

36. Recommendations • 1. To cultivate talents by themselves • 2. To hire intercultural management institute(third party) • 3. To be localized • 4. To use proper marketing methods. • Continued```````

37. feedback &recommendation We gain a lot! Thanks for the opportunity! Knowledge & statistics Enterprises common undergraduates

38. We are Tenacity! Thanks for your time & patience!