1 / 22

Compete Caribbean-Caribbean Tourism Organization Community Tourism Toolkit

Compete Caribbean-Caribbean Tourism Organization Community Tourism Toolkit. Training Manual. Prepared by. Introduction - Community-Based Tourism Toolkit. Background

schlemmer
Download Presentation

Compete Caribbean-Caribbean Tourism Organization Community Tourism Toolkit

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Compete Caribbean-Caribbean Tourism Organization Community Tourism Toolkit Training Manual Prepared by

  2. Introduction - Community-Based Tourism Toolkit • Background • Developed by: Compete Caribbean Partnership Facility (CCPF) and the Caribbean Tourism Organization (CTO) under the Innovation for Tourism Expansion and Diversification project. • Prepared by: Small Planet Consulting Inc., Canada. • Objective: Build the capacity of the CTO to enable more MSMEs (Micro, Small and Medium Enterprises) to successfully start, operate and market Caribbean CBT experiences • 13 CCPF countries: Bahamas, Barbados, Belize, Guyana, Jamaica, Suriname, Trinidad and Tobago, Antigua and Barbuda, Dominica, Grenada, St. Lucia, St. Kitts and Nevis, and St. Vincent and the Grenadines. • CCPF Technical Cooperation agreement: Three components, all include strategies for women-owned firms (WOF).

  3. Introduction • Toolkit Components • Tourism Inventory Tool • Community-Based Tourism (CBT) Diagnostic Tool • Community-Based Tourism (CBT) Profile Tool • Caribbean Community-Based Tourism (CBT) Enterprise Handbook (includes PPT Training Deck, Facilitator’s Guide and Learning Activities)

  4. Market Ready Model - Foundation • Goal is to help tourism businesses constantly improve • Can deliver high-quality, consistent, reliable experiences • Have better consumer satisfaction • Can market through sales partners like tour operators, travel agents and online travel marketplaces • Model conceived in 2006 to support Indigenous Tourism development in Canada • Aspects used in many countries in the Caribbean & LatinAmerica including Belize, Chile, Curaçao, Grenada, Guyana, Jamaica, Mexico, Peru 4 Levels of Readiness Top Level - Export Ready

  5. Emerging & Visitor Ready Levels Level 2 – Visitor Ready Level 1 - Emerging

  6. Market Ready & Export Ready Levels Level 4 – Export Ready Level 3 – Market Ready

  7. Give Thanks to Handbooks Based on the Model Indigenous Tourism Canada Community Tourism Caribbean

  8. Community Development Tools

  9. Community Development: Assets Inventory • Uses: • To be able to identify asset strengths, gaps, enhancement, build and protection needs. • To support itinerary development • To support cluster planning and development. • Includes: • Instructions • Asset Types & Sub-Types Lists for Accommodations, Attractions, Services, Experiences, Local Experts, Infrastructure & Services • Inventory Sheet for each type of Asset (6 in total)

  10. Community Development: Assets Inventory • How to complete: • Use community and tourism websites, business directories, phone books, bulletin boards, etc. • Identify people who know what is available in the community. • Fill or ask others (such as students) to fill each tab to the best of their knowledge. • Identify someone responsible for maintaining the master file so any changes made are captured centrally.

  11. Community Development: CBT Diagnostic • Uses: • Help to assess a community’s readiness for CBT development. • To identify strengths and gaps. • To support cluster planning and development. • Includes: • Instructions • Diagnostic Tool • Diagnostic Framework • Scoring Interpretation

  12. CBT Diagnostic • Key Dimensions & Success Factors: • Seven (7) Key Dimensions • 56 Success Factors

  13. Community Development: CBT Diagnostic • Scoring: • Three (3) scoring levels • Maximum score of 112

  14. Community Development: CBT Diagnostic

  15. Community Development: CBT Diagnostic How to Complete: Step 1 Organize a meeting with business and community leaders interested in CBT development. Step 2 Go through the list of questions one-by-one to estimate the score for each criterion. Step 3 Capture comments that are useful to understand the score and what needs to be done to improve the score. Step 4 Based on the scores, identify the main gaps or areas needing improvement. Step 5 Prioritize the gaps / areas for improvement. Step 6 For each priority area for improvement, discuss the actions needed. Step 7 For each action, identify key actions needed and who can be responsible for addressing the action. Step 8 Identify other immediate next steps needed to support CBT tourism development. Step 9 Establish processes for moving forward on actions and reporting progress to goals. Step 10 Periodically revisit and update the diagnostic tool to monitor and evaluate progress, with the aim of continuous improvement.

  16. Market Development Tools: CBT Profile

  17. Market Development Tools: CBT Profile • Uses: • Promoting communities to visitors e.g., to prepare website or brochure. • CTO can develop a database and promote to visitors. • Includes: • Instructions. • Community Profile – overview information about the community, CBT experiences, products and services. • See, Do & Stay – CBT enterprises directory & visitor information. • How to Complete: • Use the Tourism Assets Inventory and other research. • 10 sample profiles prepared by CTO.

  18. Enterprise Development Tools: CBT Handbook

  19. Enterprise Development Tools: CBT Handbook • Uses: • Training of CBT business owners, manager and staff. • Classroom or one-to-one training. • Includes: • Caribbean CBT Enterprise Handbook (pdf) • CBT Business Directories (12 CCPF countries only) (pdf) • Facilitator’s Tools: • Training Presentation Deck (PowerPoint) • Facilitator’s Guide (word) • Learning Activity Handouts (3) (word)

  20. Enterprise Development Tools: CBT Handbook 5.0 Understanding Your Markets 5.1 What is Market-Driven Research? 5.2 Which Types of Visitors Have the Most Potential? 5.3 Who is my Ideal Guest? 6.0 Developing Your Product 6.1 What is Packaging? 6.2 What Types of CBT Packages Do Visitors Buy? 6.3 What are the Essential Qualities of a CBT Product? 6.4 What Product Can I Offer? 6.5 What are the Steps in Product Development? 7.0 Pricing Your Product 7.1 How Does the Travel Distribution System Work? 7.2 What Commissions Do the Travel Trade Expect? 7.3 What are Net and Retail Rates? 7.4 How Do I Calculate My Net Rate? 7.5 How Do I Calculate My Retail Rate? 8.0 Meeting Visitor Expectations 8.1 What is Values-Based Guest Hospitality? 8.2 How Can I Create a Sense of Place? 8.3 What is Genuine Hosting? 8.4 How Should I Prepare Guests for Their Visit? 8.5 How Can I Learn from Feedback? 9.0 Marketing Your Product 9.1 What are the 4 Ps of Marketing? 9.2 What Goes into a Marketing Plan? 9.3 Why is Branding Important? 9.4 How Do I Make a Marketing Content Library? 9.5 Why is Online Marketing Important? 9.6 What are the Best Ways to Market? 10.0 Developing Financial Management Skills 10.1 Why Do I Need Financial Management? 10.2 How Do I Estimate My Start-up Costs? 10.3 How Do I Prepare an Annual Operating Budget 10.4 How Will I Finance My Business? 10.5 What are the Essential Financial Statements? 10.6 What about Taxation and Reporting? 10.7 Why Should I Get Professional Assistance? 10.8 Checklist for Financial Success 11.0 Building Your Support Network 11.1 Building Your Support Network Glossary Appendix 1: References and Resources Appendix 2: NTOs and CBT Development Appendix 3: Experience Development Template Appendix 4: Example Code of Conduct 1.0 The Global Travel Industry 1.1 Many Different Parts 1.2 The Global Scene 1.3 Impacts of Tourism 1.4 Global Tourism Trends • 2.0 Understanding CBT 2.1 What is Community-Based Tourism (CBT)? 2.2 What are the Benefits and Drawbacks of CBT? 2.3 Community-Based Tourism in the Caribbean Types of CBT Experiences in the Caribbean: 2019 3.0 Protecting & Involving Your Community 3.1 What is Cultural Authenticity? 3.2 How Can You Protect and Benefit Your Community? • 4.0 Planning your CBT Business 4.1 What is a ‘Market Ready’ Tourism Business? 4.2 What are the Steps to Starting a CBT Business? 4.3 What Goes into a Business Plan? 4.4 Where Can I Get Help for My Business Plan?

  21. Enterprise Development Tools: CBT Handbook Facilitator Tools to Support Delivery of CBT Handbook Training • How to Use for Training: • Follow facilitator tools sequenced to the sections of the CBT Handbook. • PPT Presentation Deck – use with LCD, HDMI or portable presentation monitors. • Facilitator Guide – provides tips, schedules, checklists and detailed notes for delivering a workshop using the tools. • Learning Activities – to deepen understanding of the content and use of the Handbook. 10: Developing Financial Management Skills PPT Presentation Deck Facilitator’s Guide Learning Activities

  22. Thank you! Prepared by

More Related