Content and Links: Understanding the Impact of Panda and Penguin Updates

1. Jim Boykin March 2013Content, Panda, Links, Penguin, Authors, etc.(CEO/Founder of Internet Marketing Ninjas) & Owner of Developer Shed Communities (Including SEOChat Forums, DevShed Forums, Scripts.com, etc…)& Owner of Cre8asiteForums, WebmasterWorld, SEOROI, & ThreadWatch

5. Many site owners thought their Content and Links were just fine prior to the update that hit them.

9. Panda Mostly about Content (Quality and Amount) and Usability (Pogosticking)

10. New Ways to Think about Content Is More Content Better? Is Fresh Content Better? Is it always a good thing to grow your site?

11. More is NOT always better Things to consider

12. Used to be 1000 pages, but we added 99,000 new pages.

13. Fresh Content is Not Always Better.

14. Pogosticking vs.Bounce Rate

16. Penguin is mostly about Backlinks

17. What’s in a Name? Over Optimization Web Spam Penguin

19. Optimize too much and I’ll get you! hehehehehehehehehehehe

24. Did You Buy Links?

30. Too Much Exact Match Anchor Text

31. Most Common Backlink Anchor Text is all Keyword Phrases and not Branded Phrases BobsWidgets.comTop 5 Most Common Backlink Anchor Text Cheap WidgetsDiscount WidgetsOnline WidgetsWidget Storebuy Widgets Bobs Widgetswww.bobswidgets.comBobsWidgets.comBob Jackson WidgetsBob’s Store

32. Does your website has thousands of pages, …But only a few of those pages have backlinks to them?

33. If you bought Low Quality Blog reviews, you might be in trouble Example http://BobsRockBand.com/cheap-widgets.html

34. Tons of article syndication ArticleJim.comArticle Olivier.comAaronsArticleSite.comArticleMark.comArticleDick.comArticleJane.com

35. Too Many Links from Homepages of other sites

36. Forum posts/Comments by unranked author names

37. Too many links from the same C Class IP Range

39. What does you Neighborhood Co Citation Look Like?

40. Pages that Link to You Who Else do they Link out to? http://www.internetmarketingninjas.com/jim/images/co-citation3.

42. Do you know who your site links OUT to?

43. Penguin Solutions The Disavow Backlinks tool

44. Don’t Blog this Tool Imninjas.com/google-backlinks/ ses ninja Keep a secret. One week Pass. Public release in a few weeks. Run at night (slows computer down) Use dead links and Patterns to find crap

45. Google’s new Find Backlinks by Date Google found them.

46. Please let me out of Jail. I will stop chasing short tail and I will do great things to build my brand from now on.

47. Reconsideration Requests: • Save all the data to google docs or a webpage and reference in your report. • Record your entire backlink profile via Majestic, OpenSiteExplorer, and ahrefs….or use Google Webmaster Tools Links by Date • Note all links you feel are bad and that you've contacted to have the links removed. • Save a few copies of your emails you sent to show Google. • Show links you were able to remove. • Show that you wrote again to emails that were bounced. • Show them you have done everything you can to get those links removed. • Tell them you Fired your SEO Company • Tell them you fired the person who hired the SEO Company too. • Tell them you’re a converted Matt Cutts and Webmaster Guidelines Fan. • Tell them you’re not chasing phases anymore. • Tell them you’re all about Branding and doing good things that earn trust • Tell them what your future plans are, and how you've changed. • Start doing the things you said you’ll do…and don’t buy links again… • and Change your strategy from here on out….you’re done with the short-tail game.

48. IMNinjas.com/google-backlinks/ Username: ses Password: ninja Private. Don’t tweet or blog that url

49. Where should you be getting links from now ???

50. Long Tailvs. Short Tail