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Samsung

Samsung. By: Zak Pritchett. Founded in 1938 Large Conglomerate 5 Major Subdivisions Electronics Machinery and Chemicals Financial Services Trade and Services Affiliated Organizations. Samsung Group. Founded in 1969 216.7 Billion in Revenues (2013) Market Share (Worldwide)

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Samsung

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  1. Samsung By: Zak Pritchett

  2. Founded in 1938 • Large Conglomerate • 5 Major Subdivisions • Electronics • Machinery and Chemicals • Financial Services • Trade and Services • Affiliated Organizations Samsung Group

  3. Founded in 1969 • 216.7 Billion in Revenues (2013) • Market Share (Worldwide) • Mobile Phone – 25.1 – 1st • Smartphone – 30.4 – 1st • Television – 24.3 – 1st • LCD Monitor – 15.3 – 1st • LED Monitor – 21.1 – 1st • Memory – 35.4 – 1st Samsung Electronics

  4. Recent History

  5. 2010 Decision • Hiring of Todd Pendleton • $349 Million on U.S. marketing • $8.7 Billion on R & D • Results United States Mobile Expansion

  6. Apple vs Samsung • Spring 2011 • Apple early win in U.S. • Samsung wins elsewhere • Mobile device changes Legal Battles

  7. S5 release • SSD market success • Recent health Concerns Future

  8. Current Marketing Video

  9. www.Samsung.com/us • Samsung 2013 Sustainability Report • Yahoo Finance Stock information for Samsung • http://tech.fortune.cnn.com/2013/01/22/samsung-apple-smartphone/ • http://www.forbes.com/sites/haydnshaughnessy/2013/01/16/samsung-shines-in-the-worlds-most-innovative-company-rankings/ • http://techpinions.com/comparing-the-profits-of-the-five-titans-of-tech/14704 • http://www.ubergizmo.com/2013/11/samsung-dominates-android-market-with-63-percent-share/ Works Cited

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