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EU market access requirements

Understand EU market access requirements including legislation, quality management, consumer health & safety, environmental concerns, and social responsibility. Learn about buyer needs, certification, and compliance for successful exporting to the European market.

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EU market access requirements

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  1. EU market access requirements By Ivar Foss Ivar Foss Quality Management AS, Norway

  2. EU market access requirements • European law • Rules and regulations • European standards for traded products • International standards • Buyers’ purchase requirements • Other non-tariff measures • …..

  3. Two categories of requriements • 1. EU buyers require compliance with EU and national laws and egulations • CBI terminology: Legislation • 2. EU buyers possibly request additional requirements, beyond what is required by EU law • CBI terminology: Non-legislation • UN ECE terminology: Private Standards

  4. Company values Black Box Governments Legislative compliance: - Consumer health and safety - Environment NGOs Company policy Public pressure: - Replace dangerous chemicals - Brands: responsibility for the supply chain Media • Purchase • requirements: • Quality • Product safety • Social • Environmental • Report bad circumstances: • Social • Environmental Consumers • Expect: • Safe products • Good circumstances

  5. Supply chain management EU consumer Expectations EU buyer Requirements Governments Exporter Supplier Requirements NGOs Media Supplier Consumers

  6. CBI classification of market access requirements Exporters need to take into account for successful export to the EU: Consumer health & safety The environment Social responsibility Product quality Products, processes and conformity assessment Market access requirements

  7. Quality issues Certification Textile labelling Footwear labelling Quality standards fruit

  8. product labels requirements on dangerous substances beyond legislation management systems Consumer health and safety

  9. use of raw materials and natural resources use of chemicals waste management management system, eco label, organic label Environmental issues

  10. labour conditions & ILO Conventions management systems product labels codes of conduct Social issues

  11. Labels • Communication tool: Business to business or consumer oriented • Mainly niche markets • Compliance is monitored by a competent body • A fee is paid to carry the label

  12. Example: H&M

  13. Example: EICC

  14. Growing number of requirements • EU legislation • Private sector involvement • Business ethics • Social responsibility • Corporate image • Stakeholders demand • Media coverage • Consumer awareness

  15. More stringent requirements – why? • Life-cycle approach (design - waste disposal) • Traceability through the entire product chain • Zero-tolerance for risks and recalls • Accumulating scientific evidence • Better testing equipment • More procedures (compliance, testing, certification) • Certification only by accredited bodies • Private sector fills ‘gaps’ of legislation • Process requirements included

  16. Nutricia baby food Growth hormones meat BSE Foot and Mouth disease Birds flue Dioxin in chicken, animal feed Salmonella in chicken Shigella bacteria in shrimps Glycol in Austrian wine Contaminated Nile perch Increased attention to product safety

  17. Damage to your image

  18. Market access denied: No market

  19. Database: Relevant buyer requirements Labels Codes of Conduct Management systems Market impact Links to other websites for more information EU non-legislation in CBI database • EU companies are often prepared to work together with suppliers to reach the desired level

  20. CBI database for market information Through the main menu of the CBI homepagewww.cbi.eu: or directly through: www.cbi.eu/marketinfo

  21. Scope of the database • Market access requirements • Market surveys • Marketing guidelines and manuals • 37 sectors • EU and 27 Member States + Norway • Focus on analysis • Many relevant links to other websites • Helpdesk for questions

  22. Search in the database

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