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Web and Internet Search: What’s Next?

Web and Internet Search: What’s Next?. January 2005. Web Search Ecology. Consumers. Task Orientation Speed and convenience. Aggregation Access. Search Engines. Targeted Exposure Measured Performance. Publishers. Advertisers. Traffic Revenue. Innovation Prospects.

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Web and Internet Search: What’s Next?

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  1. Web and Internet Search: What’s Next? January 2005

  2. Web Search Ecology Consumers • Task Orientation • Speed and convenience • Aggregation • Access Search Engines • Targeted Exposure • Measured Performance Publishers Advertisers • Traffic • Revenue

  3. Innovation Prospects • Accessibility • New Points of entry • Desktop applications • Customized Search boxes • Web services • New Devices • Mobile access • Living room instead of home office

  4. Innovation Prospects • Aggregation • New content • Premium content • Web-enabled public content • E.g. groups • Community generated content • Blogs, reviews, etc • Media • Video, audio, TV • Private content • Email, photos, etc.

  5. Innovation Prospects • Task Orientation • Better anticipation of user needs • Query categorization • E.g. local, navigational, opinion, person • Content categorization • E.g. Topic, quality, type • Alternative UI’s • Verticals • Broadband, responsive UI’s

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