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Minority Alumni Network Survey 2009

This survey report presents findings from 6338 emails received, highlighting insights on alumni awareness and involvement. Recommendations include improved communication strategies, club engagement, and enhancing diversity climate awareness on campus.

scottgriffin
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Minority Alumni Network Survey 2009

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  1. Minority Alumni NetworkSurvey 2009

  2. General Survey Information • Total number of emails received: 6338 • Total number of surveys completed: 929 • 15% overall response rate • APA:12% • BA: 15% • HA: 16% • NAA: 22% • Answers to most categories were “Not Aware”

  3. Communications • Responses showed alumni are requesting: • More frequent newsletters • Better/more consistent email communication • Social networking presence • Suggestions from NDAA Marketing and Communications team: • Need more frequency; quarterly or every other month • Does not need to be a full newsletter • Provide content unique to board • Tie communications to objectives of board • Include info on activities of the board • Share goals and progress toward goals • More robust websites

  4. Club Involvement • Why are minority alumni not involved in clubs? • Time, money, geography • Programs not interesting • Do not receive information • Atmosphere too sports focused • Club not active • Suggestions made by survey respondents: • Volunteered to be diversity coordinator in club • MAN Boards should promote events together • Better promotion about club membership to minority alumni

  5. Diversity Climate on Campus • Responses to this question included: • Many included “I feel” and “I assume” • Only a few definitive answers • Know minority enrollment has increased, not if climate has changed • Suggestions to improve alumni awareness of campus diversity: • Education through board communications • Highlight student groups and clubs • Admission and financial aid data • University commitment to diversity • Students share viewpoint with alumni

  6. Next Steps • Discuss results at meeting • See how your goals fit into survey results • Survey constituents again July 2010

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