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I AM ROMA

This campaign aims to challenge prejudice against the Roma community among young children in Prague through interactive educational sessions, exhibitions, and film productions. Progress includes positive participation numbers and media coverage, with challenges in assessing impact and ensuring results are utilized. Future activities include the exhibition of children's artwork and educational film production for distribution, leading to increased awareness and promotion of Roma culture.

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I AM ROMA

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Presentation Transcript

  1. Campaign overview – Prague Martin Synkule I AM ROMA

  2. Agenda • Overview about the CBP • Actors • Results • Local campaign • Activities done • Activities to be done • Awareness raising

  3. General overview - CBP • 5 monthly one-day sessions with local Roma coordinators • Objectives • 1) Coordination 2) Education 3) Networking • Who are they? • Experts nominated by Prague boroughs (22 in total) • On average – 22 participants, 66 so far in total • Results • New web platform launched • European perspective included • Educational material developed

  4. General overview - CBP

  5. Local campaign • Overall objective – „to alter prejudice againts Roma minority among children“ • Target group: young children aged between 11-15 in secondary schools in Prague • Activities – 3 one-day interactive days (March, April and June) + follow-up (exhibition) + film production • Topics • 1) Mutual understanding and security in social relations • 2) Roma history and tradition • 3) Achievements of Roma community

  6. Campaign progress • 2 out of 3 activities have been implemented • 163 children participated • 200+ visitors of the „Roma traditions“ exhibition • Launched between the 1st and 2nd activity • Media coverage: • 1x TV (Prague regional news) • 2x Radio reports • Press & Web articles (3x)

  7. Campaign in action

  8. Campaign challenges • 1st challenge – impact of the campaign • How to measure and evaluate the contribution of the campaign to overall goal? • 2nd challenge - exploation of results • How to ensure the use of results by the target group?

  9. Campaign prospects • What remains to be done: • 3rd activity to be implemented (late June) • Including the exhibition of children artwork • 4th and 5th CBP sessions (May, June) • Educational film production (July, August) + distribution on DVD • Promotional activities

  10. End Thank you for attention Martin Synkule martin.synkule@eracr.cz European Development Agency

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