1 / 39

TELEVISION

TELEVISION. What They Say About TV. “A vast wasteland.” Newton Minow “In this country, television is used primarily as a narcotic to prepare people for the commercial.” Mark Frost

scourtemanche
Download Presentation

TELEVISION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TELEVISION

  2. What They Say About TV • “A vast wasteland.” • Newton Minow • “In this country, television is used primarily as a narcotic to prepare people for the commercial.” • Mark Frost • “[TV] trivializes everything. So there’s no more mystery, we’ve seen it all 50,000 times. And in order to make the boring interesting, everything is hyped.” • David Chase

  3. Before Television… • Radio begat TV • Telegraph • Wireless Telegraph

  4. Before Television… • 1st Radio Broadcast

  5. Before Television… • 1920 – • 1922 – • 1923 –

  6. Before Television… • 1934 – Federal Communications Act • Federal Communication Commission (FCC)

  7. Before Television… • 1935-50 • 1950s

  8. Television • “The medium is the message” • Marshall McLuhan

  9. Television • A medium where viewers make sense of it all • Performers in scale…

  10. Television • Mix of 4 mediums: • A medium of personalities

  11. History of Television • “Television” • Radio, TV share:

  12. History of Television • 1920s

  13. History of Television • 1927 – Philo T. Farnsworth

  14. History of Television • 1928 • 1932 • 1936

  15. History of Television

  16. History of Television • VHF • UHF

  17. History of Television • 1941 – • First sets:

  18. History of Television • 1946 • 1947 TV Sets

  19. History of Television • 1948 • In most homes since mid 1950s

  20. History of Television • 1950s • “Television Generation” • Advertising Revenue

  21. Golden Ages • “Golden Age” I • “Golden Age” II • Affected all media

  22. Color and Cable • 1960s – color introduced

  23. TV Statistics • On average: • 1/3 of viewers zap

  24. Television Ratings • Arbitron • Nielsen Media Research

  25. Impact of Television • TV has immediate emotional impact on audience • Edutainment

  26. McCarthyism

  27. Kennedy Nixon Debate • 1960 Presidential debates

  28. Tobacco Advertising • 1972

  29. War Coverage • News coverage

  30. War Coverage • 1991 • 2003

  31. News Programs • Gatekeeper • CNN • Typical newscast

  32. Visual Design of News • What affects perception? • “Live”, amateur footage • “If it bleeds, it leads.” • Themes:

  33. Fictional Programs • Programs moved from radio to TV

  34. Fictional Programs • Fictional programs have: • Same experience as movies

  35. Music Videos • Bridges sight and sound • Surrealism

  36. Commercials • Primary function = generate response • Length

  37. Commercials • Immediate involvement • Microdrama • Elements for analysis:

  38. But What? • We feel TV should be something more - something better • no one is sure what, though

  39. Next Time… • Advertising, Marketing and Public Relations: A Practical Experiment • Chapter 6

More Related