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WORKING ON SAFETY, 3rd International Conference 12-15 September 2006

Safe in Finland -comprehensive safety campaign for accident prevention including work, home, traffic and leisure time. WORKING ON SAFETY, 3rd International Conference 12-15 September 2006. Päivi Rauramo, Occupational Safety Expert Centre for Occupational Safety.

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WORKING ON SAFETY, 3rd International Conference 12-15 September 2006

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  1. Safe in Finland -comprehensive safety campaign for accident prevention including work, home, traffic and leisure time WORKING ON SAFETY, 3rd International Conference 12-15 September 2006 Päivi Rauramo, Occupational Safety Expert Centre for Occupational Safety

  2. aims at impacting the behaviour of people by using employers and safety organisations to promote the “zero accidents” concept as a basis for the safety thinking of each individual at work, in traffic, at home and in leisure-time activities.

  3. Safe in Finland- campaign • Part of the Occupational accident prevention programme 2001-2005 • Negotiations between the interested parties 2003 • ”Media bliz” 2004 • The largest safety campaign ever launched in Finland • All of the main safety organisations involved • The Finnish President, Tarja Halonen patroness of the campaign

  4. Background • In Finland, approximately 1.000.000 accidents occur every year • 2500 - 3000 fatal • About 80% take place outside work. • The accidents outside work cause more problems and cost more money. • The statistical trend is downward in work-related accidents and traffic accidents. • In contrast the number of accidents at home and during leisure time has increased at an alarming rate!

  5. Fatal accidents in Finlandwww.ktl.fi/tapaturmat

  6. Suomalaisten turvallisuus 2003, Oikeuspoliittinen tutkimuslaitos, tutkimustiedonantoja 58, Helsinki 2004 Accidents in Finland Home 27,1 % Traffic 6,1 % Work 17,8 % Other 10,3 % Violence 9,8 % Sports 28,9 %

  7. The Stages of Communication strategy • STATUS • lack of knowlege and attitude problems • COMMITMENT AND CO-OPERATION OF SAFETY PLAYERS • RASING AWARENESS AND DEBATE • street advertaising, radio, TV, internet, newspapers • CHANGE IN ATTITUDE • direct marketing, internet, seminars, events, education, internal communications • CHANGE IN BEHAVIOR • information, interaction

  8. Target groups Workplaces Schools, Educational institutes • Work • Traffic • Home and leasure time Citizens, Public at large Media Safety players

  9. The main message • Accidents do not occur by chance • Any accident can be prevented • Slogan:

  10. Methods • The campaign website (www.nolla.fi), with continuously updated themes and news, has served as communications channel for the campaign and as a source of information. • The theme material is produced in cooperation with the expert organisations. • Previous themes: risk and attitudes, traffic and mobility, explosives, electricity and chemical safety, fire safety, construction and restoration, physical exercise.

  11. Results and feedback • Workplaces, schools, educational institutions, communities and individuals all over Finland have learned to resort to the website www.nolla.fi and to exploit the material provided through the website. • The visitor count and material orders are increasing. • A large number of spontaneous positive feedback • The partners have expressed their satisfaction

  12. Synergetic advantages are gained through co-operation and sharing. • The synergy effects have proven both economically efficient and added to campaign visibility and the positive response. • More and more workplaces have extended their systematic accident prevention work beyond working hours.

  13. Seminars, other events and material have been produced with top experts sharing their knowledge new opportunities for networking and exchange of ideas on safety • The cooperative approach is a guarantee of a sufficient degree of expertise in different specialised areas of safety. • Annual safety campaigns have been gathered together under one “umbrella” easy to find and use.

  14. Work place activities • Risk assessment: work-home-traffic-leasure time activities • Promoting the working ability of employees and their health in general • Safety training • Measures to improve safety in traffic, on the way to work and back home, have been taken in co-operation with local authorities. • Distribution of protective equipment, such as reflectors or bicycle helmets. • Safety information provided in all possible occasions.

  15. One Good Example Sick absence RuukkiDays/year ACCIDENTS at WORK PLACE TRAFFIC LEASURE TIME

  16. A pocket size booklet helps to identify everyday risks and to counteract them. A safety assessment tool in safety training and campaigns, on theme days, various kinds of training programmes, competitions and in first aid training. The same test is available at the internet page. The popular Safety test

  17. “I’m the best!”130–105 points, The cat still has 9 lives.

  18. “Well, minor scratches!”104 – 79 points, the cat still has 8 lives!

  19. “Oh, poor me!”78 – 53 points, the cat still has 6 lives!

  20. “That wasn’t supposed to happen!”52-27 points, the cat still has 4 lives!

  21. “Good luck`s not enough – I MEAN IT!”26-0 points, the cat still has 2 lives…

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