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This lecture provides an overview of culture, its impact on social psychology, and the variations across cultures. It explores acculturation and the researcher's own work on resistance to persuasion and acculturation strategies among Pakistani immigrants. The lecture concludes with an exam question and recommended sources for further study.
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Culture Joshua Phelps February 28th 2005
Lecture Outline • Introduction to Culture • Culture and Social Psychology • Social Psychological Concepts and Variations across Cultures • Acculturation • My Research • Conclusion
Exam Question • Sammenlign individualistiske og kollektivistiske kulturer med utgangspunkt i ulike sosialpsykologiske fenomener.
What is Culture? • The shared way of life of a group of people, including their artifacts (such as social institutions and technology) and their symbols (such as communications and myths) (Berry et al., 2002).
Culture and Psychology • Questions (Hogg & Vaughan, 2005) • Are Western psychological theories valid in other countries? • Are there psychological constructs that are culture specific? • How can we evolve a psychology with universal relevance? • Types of Psychologists dealing with Culture • Cross-Cultural • Cultural • Intercultural
Universal vs. Culture-Specific Behavior • Etic-emic distinction • Etic Approach (Universal Constructs) • Emic Approach (Culture Specific)
Universals • Berry et al. (2002): Positions, roles, sanctions, norms • Aberle (1950): Prerequisites of Society
Universals • Fiske (1993): Relational Theory • Communal Sharing • Authority Ranking • Equality Matching • Market Pricing
Cultural Variations in Behavior • Norms • Greetings • Eating Habits • Dress • Amae: Japanese passive love • Emic Construct
Culture and Social Psychology • History of Neglect • Culture Bound • Culture Blind
Culture and Social Psychology • The Cultural Matrix of Social Psychology (Fiske, Kitayama, Markus, & Nisbett, 1998) • Culture Essential for Survival • Psychological Processes Linked and Bound to Culture • Matrix Figure
Values • Hofstede (1980) • Power Distance-Egalitarianism • Uncertainty Avoidance • Masculinity-Feminity • Individualism/Collectivism • Schwartz (1992 & 1997) • Openness to Change vs. Conservatism • Self-Enhancement vs. Self-Transcendence
Individualism/Collectivism • Individualism: societal structure and world view in which people prioritize standing out as an individual over fitting in as a group member • Collectivism: societal structure and world view in which people prioritize group loyalty, commitment and conformity, and belonging and fitting-in to groups over standing out as an isolated individual
Break Exercise • Hvem er jeg? • 5 sentences to describe yourself
Hvem er jeg? • Western Independent Self • I am optimistic. • Interdependent Self • I am Josh’s friend. • I play football on weekends
Cultural variations in social psychological principles • The Self • Markus and Kitayama (1991): Independent vs. Interdependent Self • Figure • Evaluation and Self Esteem • Attribution
Cultural variations in social psychological principles • Conformity • Prosocial Behavior • Cognitive Dissonance
What Happens when Cultures Meet? • Intercultural Contact • Acculturation • Changes in a cultural group or individual as a result of contact with another cultural group (Berry et al., 2002)
Acculturation Strategies • Individual Strategies • Assimilation, Integration, Marginalization, Separation • Societal Strategies • Melting Pot, Multiculturalism, Marginalization, Exclusion • Figure
Other Issues and Intercultural Contact • Culture Change and Cultural Diversity • Intercultural Conflict • Identity, Identity Confusion, and Identity Threat • Intergroup Behavior • Stereotypes and Prejudice • Discrimination
Video • Bend it Like Beckham
My Research Involvements • Master’s Dissertation: Resistance to Persuasion: Principle of Social Proof • Attitudes toward Illegal Immigrants • Ideology and Language in the Public Discourse • Acculturation Strategies among Pakistani immigrants
Conclusion • Culture • Interest in Social Psychology • Feedback
Questions • joshph@psykologi.uio.no • For Exam or Future
Sources • Hogg & Vaughan (2005). Social Psychology • Berry, Poortinga, Segall, & Dasan (2002). Cross-Cultural Psychology. Research and Applications. • Fiske et al. (1998). The Cultural Matrix of Social Psychology