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Blogs & social software tendancies & uses MarCom seminar Opio [FR] – Sept 14th 2005

Blogs & social software tendancies & uses MarCom seminar Opio [FR] – Sept 14th 2005. by joël ronez - [Cup of Tea]. > Blog & social software. Find more ressources, links, examples (and pictures…) on the seminar blog : http://ronez.typepad.com/seminar/. > Social Software : definition.

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Blogs & social software tendancies & uses MarCom seminar Opio [FR] – Sept 14th 2005

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  1. Blogs & social software tendancies & uses MarCom seminar Opio [FR] – Sept 14th 2005 by joël ronez - [Cup of Tea]

  2. > Blog & social software Find more ressources, links, examples (and pictures…) on the seminar blog : http://ronez.typepad.com/seminar/

  3. > Social Software : definition Tools for Sharing & Interconnecting : Social Bookmarking Sharing bookmarks (e.g. www.blogmarks.net) • ideas- informations- business- knowledge- contacts • … Social networking Sharing contacts (e.g. www.linkedin.com) WIKI Sharing content (e.g. www.wikipedia.org) blogs Sharing knowledge (e.g. http://ronez.typepad.com/seminar)

  4. > What is a blog ? The first editorial format born with the web

  5. > What is a blog ? A web site… ... made with articles classified by dates… … and categories

  6. > What is a blog ? An easy CMS (content management System)

  7. > New formats Permalinks comments RSS feeds Trackbacks

  8. > New contents short notes Time sensitive content Unformal content and tone

  9. > Publishing unity around… Know-how… commitment … company … cause … Center of interest …

  10. > interconnection « blogrolls » includingthe blog inside a community

  11. > RSS feeds : new dimension for information Blog content content content Blog search engines (technorati, google blog search..) Feed aggregator (software) Other Blogs & sites

  12. > RSS feeds : new dimension for information > The info doesn't wait, it travels > For read or republish > The web site is no more the point of convergence, the user is on the center > RSS will kill newsletters ? - RSS not compatible sith spam - No viruses - The reader decide - No psychological resistance on giving e-mail address

  13. > Blog uses (1/2) > Personal blogs > Thematic blogsPassion, music, products > Citizen blogmonputeaux.com > Media blogssee : the Guardian Newsblogs > Experts / SoHo BlogsSee: [Cup Of Tea], Crawford Killian www.treonauts.com blogs.guardian.co.uk/news/ crofsblogs.typepad.com/

  14. > Blog uses (2/2) > Managers / employees blogs - IBM - Microsoft (eg Robert Scoble) - SUN (2 000 persons) > Thematic / Lobby To put a theme on the political agenda, know the temperature, the opinion, discuss with customers > Citizen blogmonputeaux.com > PRex : Rumeur publique, PR Machineto publish information and/or PR through RSS rather than mailFor Public Relation (product placement) > EventsApple Expo > InternalKM, Project management, etc (eg rebranding blog Cap Gemini) scoble.weblogs.com http://www.blolf.org/ http://prmachine.blogspot.com/

  15. > Blog uses : corporate use

  16. > Blog typology From Deutsch Bank research Think Tank report

  17. > Why blog are successfull ? IT'S SIMPLE > To read> To understand> To explain> To find> To install IT'S NOT EXPENSIVE IT'S PRODUCES QUICK & VISIBLE RESULTS

  18. Blogs for Steria ? INTERNAL : > Employees / management> Themes> Job alert> Ideas / Think tank ("laboratory of unreal ideas")> Events orgnization, registration + feedback> training EXTERNAL > Products> Press> Lobby / « corporate evangelism » > White papers > experts...

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