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Going Digital In Your Own Backyard: A Workshop

Going Digital In Your Own Backyard: A Workshop. MODERATED BY ERIC ENNO TAMM www.ericennotamm.com. Democratization of Publishing. ebooks make publishing accessible to all. Democratization of Publishing. E-commerce & social networking facilitate peer-to-peer distribution and sharing.

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Going Digital In Your Own Backyard: A Workshop

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  1. Going Digital In Your Own Backyard: A Workshop MODERATED BY ERIC ENNO TAMM www.ericennotamm.com

  2. Democratization of Publishing • ebooks make publishing accessible to all

  3. Democratization of Publishing • E-commerce & social networking facilitate peer-to-peer distribution and sharing

  4. Democratization of Publishing • Personal computing and computer literacy creating a networked, tech-savvy generation

  5. Democratization of Publishing • Barrier to entry in book publishing lowered • Digitization replacing printing and paper • Ecommerce replacing book stores • Social media replacing traditional advertising and marketing • Everyone is becoming a publisher

  6. Authors as Publishers • Self-publishing = Vanity Press >

  7. TWUC Member Survey 901 response / 45% response rate

  8. TWUC Member Survey

  9. Empowering Authors • Practical, how-to workshop • Amazon.com • Other eBook Platforms • Online Author Services • eBooks vs. Book Apps • Print On Demand • Crowd-funding

  10. Kobo • Chapters/Indigo • Japanese owned • Self-publishing portal is under development • ePub

  11. Nook • Barnes & Noble • www.pubit.barnesandnoble.com • ePub format • Royalties • $2.99-$9.99 = 65% list price • Outside range = 40% list price • Convert from .doc, .html, .txt, .rtf

  12. iBook • Apple • iBook Author www.apple.com/ca/ibook-author • Templates for Multi-media ebooks • Download free application • Format: .iba (Apple Specific)

  13. iBook • iTunes Producer (non-multimedia) • Download application to use to create book which is approved • 70% royalty on listed price with no delivery fee • Apply to Apple to be published

  14. Sony eBook Reader • No online publishing platform • Outsource platform to online publishing services • Smashwords • Author Solutions • Use these third-party services to get book published

  15. Online Publishing Services • Smashwords.com • Ebooks from Independent Authors and Publishers • Distributes your ebook to the Apple iBookstore, Barnes & Noble, Sony Reader Store, Kobo and the Diesel eBook Store • 60% of List Price from Major Ebook Retailers and 85% Net at Smashwords.com • Format in MS Word

  16. Online Publishing Services • AuthorSolutions.com • Editorial and illustration services • Book design • Marketing and Publicity • print and e-book formats, including the Nook, Kindle and iPad • Author Learning Centre • http://www.authorlearningcenter.com

  17. Book Apps vs. eBooks • eBook • ePub format / Apple proprietary format • Uses XHTML programming language • free and open source format • standardized • Limited features: photos • Content format without software • Book App • Uses XHTML • Software application and content combined • Customized experience • Interactive graphics, maps, audio, video, animation

  18. Print On Demand • Amazon.com • Lulu.com • Blurb.com

  19. Crowdfunded Creativity • Originated in late 1990s with fans funding a rock band’s tour • Took off between 2006 and 2009 with launch of a number of online websites • Indiegogo.com 2008 • Kickstarter.com 2009 • Rockethub.com 2009 • Unbound.co.uk 2010 • Your fans and prospective readers give you an advance on publication

  20. Crowd-funded Books • Set up online profile for book project • Set funding levels based on benefit • $5 access to blog about project • $10 copy of ebook • $40 copy of ebook and print book • $60 signed copy of book • $200 copy book plus name printed in book as patron • $5,000 book reading • Limited time period to meet fund-raising goals • All-or-nothing; system charges “backers” • Website takes administration fee

  21. Kickstarter.com • 50% projects get funded • 5% administration fee • Average pledge is $71; most common is $25 • Most funded book involved 874 people giving $85,750 for a book called “The Brotherhood of the Screaming Abyss!” about psychedelic philosopher Terrence McKenna

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