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Reading Situation in Finland

Reading Situation in Finland. Rebekka.Pilppula@jns.fi. Statistics. 650 000 buy more than 10 books in a year, 54% of all sold books Typical heavy user: female, 30-59 years, educated, active internet user, active library user

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Reading Situation in Finland

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  1. Reading Situation in Finland Rebekka.Pilppula@jns.fi

  2. Statistics • 650 000 buy more than 10 books in a year, 54% of all sold books • Typical heavy user: female, 30-59 years, educated, active internet user, active library user • People buy more fiction books than earlier, but they have less books in their homes

  3. Statistics • 15-19 years old buy more books than 10 years ago, but they don’t spend more money • Book sales has begun to decline • Non Fiction -10% in 5 years, Fiction sales grew until 2010 • Time spent for reading daily - 45 min, 15 min for books – has been stable • 75% of adults reads at least one book a year • Youth read even more than earlier?

  4. Reading of books 1991-2009

  5. Libraries • 2010 annual lending almost 100 million,18 per capita • 53 million visits, 10 per capita • 2005: lending 20/cap., visits 12/cap.

  6. Kirjasampo.fi • 2007 • Interactive literary web service • Presentations of books and writers, news about literature • Informations about 74 000 pieces of fiction, 14 000 book covers • Ministry of Education and Culture, Turku City Library, all the County libraries of Finland

  7. Web services for promotingLiterature • http://www.okariino.fi/ for kids • http://www.sivupiiri.fi/ for teenagers • Regional web services: http://pkkirjailijat.jns.fi/

  8. Book talk • Association of “Book talkers” since 2009 • Lobbying, advice the members, promote reading, organize training sessions • Finnish championship since 2005 • http://www.vinkkarit.vuodatus.net/ • http://www.facebook.com/pages/Kirjavinkkariyhdistys-ry/197355115440

  9. Super librarian 2007-2011 • Media education project by Finnish Library Association • Funded by the Ministry of Education • Educate librarians in appreciating the changing media environment and working as advisor • 20 regional trainers

  10. http://www.kirjastokaista.fi/mediadetails.php?key=f3e31b176c05f2129059&title=Is%C3%A4lt%C3%A4+pojallehttp://www.kirjastokaista.fi/mediadetails.php?key=f3e31b176c05f2129059&title=Is%C3%A4lt%C3%A4+pojalle

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