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Chapter 8 MEMORY AND RETRIEVAL

Chapter 8 MEMORY AND RETRIEVAL. Chapter Overview. Memory Types Ways to enhance memory Retrieval Types Ways to improve retrieval. Three Types of Memory. Sensory e I Short-term (STM) Imagery & Discursive Long-term (LTM) Autobiographical & Semantic. Methods of Enhancing Memory. C

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Chapter 8 MEMORY AND RETRIEVAL

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  1. Chapter 8MEMORY AND RETRIEVAL

  2. Chapter Overview • Memory • Types • Ways to enhance memory • Retrieval • Types • Ways to improve retrieval

  3. Three Types of Memory • Sensory • e • I • Short-term (STM) • Imagery & Discursive • Long-term (LTM) • Autobiographical & Semantic

  4. Methods of Enhancing Memory • C • Rehearsal • Recirculation • E Y=mx+b Y=mx+b Y=mx+b Y=mx+b

  5. Organization of LTM • Semantic (or associative) network • related to schemas & associations • set of concepts connected by links • strong, moderate & weak links • Explore this for the Group Project!!

  6. Memory Retrieval • All memories are not equally accessible! • Trace strength • Spreading of activation

  7. Retrieval Failures • Forgetting = failure to retrieve information from memory • Decay • primacy effect • recency effect • Distortion

  8. Types of Retrieval • Explicit memory • recognition • Recall • Implicit

  9. Stimulus characteristics salience prototypicality redundant cues What the stimulus is linked to retrieval cues How the stimulus is processed Consumer characteristics mood expertise Methods to Facilitate Retrieval

  10. Chapter 8 Review • Memory • Types • How to enhance memory • Organization of LTM • Semantic (associative) networks • Retrieval • Defined • Failures • Types • How to enhance retrieval

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