National Geographic, California, and the Education and the Environment Initiative

1. National Geographic, California, and the Education and the Environment Initiative

2. National Geographic: Excellence in Photography, Media, and Education • The world’s best maps, photography, and documentary film • Award-winning work in print, on television, in film, online • Trusted and admired by teachers, parents, kids, and teens • Expertise spanning the K-12 disciplines

3. National Geographic’s Non-Profit Mission: Matched to EEI’s Goals • U.S. National Geography Standards align with EEI’s Environmental Principles & Concepts • Free classroom materials for broad distribution • Backed up by teacher professional development in person and online • Long-standing investment in the state’s teachers and students via the California Geographic Alliance

4. A Natural and Unique Partnership • Inexpensive materials - photographs, maps, videos, posters - to complete the EEI model curriculum • Expertise in content, pedagogy, media production, presentation, and professional development • Free marketing to raise awareness and promote rapid adoption of the new curriculum • Platforms for and commitment to nationwide dissemination

5. Photographs

17. Photographs • 1,500 photographs from a long-time NG collaborator based in California • 600 photographs from the Geographic’s digitized photo archive of more than 45,000 images • 60 additional digital frames from National Geographic videos • A small fraction of the cost of standard photo agency licensing

18. Maps

23. Maps • Maps of California, North America, and the World customized to highlight EEI concepts and principles • Grade-versioned four ways to serve teachers and students from K to 12 • Four thematic maps to highlight important environmental issues • A small fraction of the cost of original map development • Free geospatial technology (including GIS) activities and software from NGS partner and California-based industry leader ESRI

24. Video • 60 five-to-eight minute segments spanning EEI themes from Natioal Geographic’s Wild Chronicles series on PBS • Grade-versioned framing questions—early elementary, upper elementary/middle, and high school—for each video segment • Three distinct sets of DVDs (one for each grade band) • A small fraction of the cost of original video acquisition and production

25. Posters, Presentation, Marketing • 40 content-rich posters to earn prominent display for the EEI in California classrooms • Style guides and design templates to give the EEI visual coherence and appeal (and to encourage teacher adoption) • News of the model curriculum distributed via • NGS website • NGS E-newsletters for teachers and parents • New public engagement campaign, My Wonderful World • Workshops and conference presentations • Other NGS media if possible

26. People • Gifted and dedicated project personnel in California and Washington, D.C. • No-cost contributions from numerous highly-qualified staff at National Geographic and ESRI • A major opportunity-cost commitment by National Geographic

27. National Geographic is expert at doing all these things, but our partnership with California is without precedent. We have stepped up because the EEI represents a singular opportunity to teach California’s—and the rest of the nation’s—young people about our world, and to motivate them to care for and conserve it.