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The Vivino Story

The Vivino Story. Theis Søndergaard. 37 years old Married, 2 kids Journalist by education Co-founded BullGuard , 2002 - 2009 Co-founded Vivino, 2010 - Entrepreneur Product guy theis@vivino.com. A successful app is like a corkscrew: Instant payoff Frequent use.

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The Vivino Story

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  1. The Vivino Story

  2. Theis Søndergaard • 37 years old • Married, 2 kids • Journalist by education • Co-founded BullGuard, 2002 - 2009 • Co-founded Vivino, 2010 - • Entrepreneur • Product guy • theis@vivino.com

  3. A successful app is like a corkscrew: Instant payoff Frequent use

  4. Say Hello To Vivino • Vivino is a wine app for normal people. Take a photo of any wine, check out all the facts, read reviews from other users, see prices - and share your experience with friends through social functions.

  5. By the numbers • Most Downloaded Wine App In The World • 2.5 million downloads • 80,000 new users per week • 700,000 users from USA • 300,000 users from Denmark • 800,000 monthly active users • 2.5 million labels from the users per month • 30 million labels lifetime • 4.5 million wine ratings

  6. 1) Become the #1 wine app in the world 2) Become the #1 wine e-tailer in the world

  7. Game Recap • 2009 HeiniZachariassenin a basement: “IMDB for wines” • 2010 Theis Søndergaard joins Angel Investment by Janus Friis $250k • 2011 Beta app launched Funding by Seed Capital , $1m • 2012 March: Real app launched Funding by Creandum, $2m • 2013 Funding by Balderton, $10mHeinigoes to the US Things get f****** crazy

  8. Value Prop. Remember Reference Discovery t. $ Product Vision 2010-11 2012-13 2014-15

  9. Wine is bigger than Music Which did you last spend money on?

  10. The Three Little p’s

  11. Pro Push Pull

  12. PRO I want my 2 dollars!

  13. PUSH PRO

  14. PULL

  15. Pro Push Pull

  16. It’s not about making an app

  17. Thank you!theis@vivino.com+45 2844 5006

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