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Google Analytics Report

Google Analytics Report. John L. Mohammed Computer Committee Sacramento Professional Network. New Functionality within the SacProNet Website. January 31, 2012. What is Google Analytics?. System for collecting and analyzing statistics relating to visitors to the website

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Google Analytics Report

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  1. Google Analytics Report John L. Mohammed Computer Committee Sacramento Professional Network New Functionality within the SacProNet Website January 31, 2012

  2. What is Google Analytics? • System for collecting and analyzing statistics relating to visitors to the website • Each visitor is tracked • Information is collected about: • How many times the site is visited • How many visits are repeat visitors • What pages on the site are viewed • How long they stay on the site • How they found the site (URL, search, referral) • Whether the visitors complete defined tasks (e.g., making a purchase, posting a message) Google Analytics Report John L. Mohammed

  3. Value of Google Analytics • Assess marketing and search engine optimization: • How many new visitors are we getting? • How do they find us? • Are the visitors potential members? • Assess website design: • How many visitors come back? • Does the site entice exploration? • What parts of the site are actually being used? Google Analytics Report John L. Mohammed

  4. Google Analytics Report • For full analysis functionality, one must login to the Google Analytics site with the SacProNet account username and password. • Google Analytics Report enables SacProNet members to view a top-level summary right on the site. • The report is intended for (and accessible to) • Executive Committee members • Marketing Committee members • Computer Committee members Google Analytics Report John L. Mohammed

  5. Google Analytics Report John L. Mohammed

  6. Navigation to the report Executive Committee: Marketing Committee: Computer Committee: Committees  Executive  Google Analytics Report Google Analytics Report John L. Mohammed Committees  Marketing  Google Analytics Report Administer  Reports  Google Analytics Summary

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