Sample 8 actionable on site optimization techniques

8 Actionable On-site Optimization Techniques to Boost your SEO End the question of “Why am I not Ranking Right Now” And Start Making your SEO Work for you 1

8 Actionable On Site Optimization Techniques 1 2 3 4 5 6 7 8 Title Tag Arguably the most Important On Site factor there is On site optimization accounts for around twenty five percent (25%) of your entire SEO factor. This is a simplified, Complete On Site Optimization Tutorial for anyone who is new to SEO and wants to know how to make the most out of their on site optimization Keyword Density Keywords are vital to your site’s SEO Keyword Prominence & Proximity Where you place your Keywords and how you arrange them Outbound Links You’ve got a link here and a link there Image SEO Hiding keywords inside every picture Sitemap Making it easy for Search Spiders to Crawl your stuff URL Slugs That URL is very, very important Internal Linking All the relevant stuff go together 2

The title tag is one of the oldest attributes there is to a webpage’s layout. Title Tags have been existent since websites came to being. Title tags are also one of the most important attributes that you will ever get to use in your on site optimization. As a user, you see the title tag in the top-leftmost part of your internet browser. It is also used in the search engine results page as indicated in the illustration: Title Tag 4

It doesn’t take a genius to create a title tag. You can always see how title tags are created in the source code of an internet browser. For example, if you’re using Firefox, type in CTR+Uand you’ll see the source code of this page. Press CTR+F and look for <title> I would say title tags have a very valuable usage both for people and for search engines. It holds really good weight as an on-site optimization factor– giving you a good foundation for your desired keyword. It also lets users know what your page is all about in the search engines and in your website itself. Don’t take the title tag for granted. But don’t stuff in too much of your keywords in it too. 5

The title tag is good for 70 characters. Any more than that and the search engines will show an ellipsis (…) to indicate that the excess characters in the title tag have not been included anymore. It is also advised that the keywords in the title tag should be found in the body of the content for a higher rank. It would be great if your title tag is also an on-page H1 title tag. For example: This article’s H1 title is the same as the page’s title tag. 6

Another good strategy for the title tag is that you should place the keywords that you want to rank for in front – put it as the first words of your 70 character title tag – this way, they would be more helpful for ranking and they would have better impact on a user as a relevant result. 7

You can optimize your title tags for branding as well. If you check http://seo-hacker.org, my title tag is “Learn SEO | SEO Hacker School”because that’s what the site is all about. SEO School is all about making sure that the SEO that you’re learning really works. I don’t get technical with the lessons, but if and when I do, I explicitly outline every step and every shortcut to it. Putting your brand in the title tag leverages your brand both in the SERPs and in your website. And that’s a good thing. 8

A great title is what it is – GREAT. It should attract people to click the moment that they see it in the Search Engine Results Page (SERP). It should compel them to read what your article is all about. It should lure them in. People don’t read your article’s body unless they like your title. Statistics say that you have 2 seconds for people to shrug off what you have to say because you did not intrigue them with your title. 9

People are emotional beings. Whether they are male or female, their decision making abilities are impacted by their emotional pull. You have to capitalize on that and make your title alluring to what tugs people emotionally. The title tag is the first thing people will see in the SERP about your website/webpage. Make it good so that you will have a positive first impression. Tips for Keeps: Stick to the basic rules here about title tags and a big chunk of your On Site optimization would have already been solved. 10

Keywords are vital to your site’s SEO. They are the cornerstone of your entire SEO campaign. Without the right keywords, your SEO structure has no foundation and will get you nowhere. Understanding keyword density is one step to leveraging your website’s on-site optimization. 12

Keyword density Deals with the ratio of your keywords in light of the total number of index-able words placed in your webpage. For example, you have 100 words article, then having a 1% keyword ratio means that you should have the presence of your keyword one time within that 100 word text. 13

Being mindful of your keyword density can give a signal to the search engines that your article is all about a certain specific topic – which is the keyword you are targeting. Having this signal gives your webpage relevance and good keyword presence. Don’t mistake this with keyword stuffing. Keyword stuffing is squeezing in as much of your desired keyword as you can inside your article without much/any regard to your readers. Keyword stuffing is plain wrong and is a spammy method that won’t get you up in the ranks anyway. Don’t believe me? Check this out. 14

The recommended keyword density is not the same for all search engines. For example, Google’s recommended keyword density ranges from 1-2%(pictures taken from gorank.com) 15

While Yahoo’s recommended keyword density is at 3%. 16

In general, I would recommend that you stick to 2%. Is keyword density still used in SEO today? Yes I’m sure it is. It still has an effect towards search engines to some extent. But if you ask me if people still count their keyword density, I would say no. Why? Because people don’t usually write for search engines – unless he/she is a black hatter or a spammer trying to get up the ranks quick. Tips for Keeps:You don’t need to really count if you have a 2% ratio in order to rank well. Just try to be mindful to insert your keywords when necessary. Don’t overdo it. Write for people because in the end, it’s people who will be reading what you have to say. 17

Now that we’ve discussed keyword density, it’s time you know the other factors when it comes to keywords in your on-site optimization. Understanding keyword prominence, frequency and proximity can help you leverage the power and placing of your keywords in your website. This is a tutorial for Keyword Prominence, Frequency and Proximity. Keywords are what makes your site tick. It is the bread and butter that your readers are going to bite and chew. Knowing where to place them, how to use them and how often to insert them in a sentence is important. 19

Keyword Prominence deals with how eye-catching your keywords are within a web page. The important keywords should be the most prominent in your webpage. For example: Do you see that the keyphrase I’m trying to target?“Your sex drive is not the problem”, is very prominent in the page as it is my article’s title. It is at a good place in my webpage with good fonts and height. That spells out prominence. 20

Keyword frequency deals with the number of times you let your keyword or keyphrase appear in a webpage. It is said that the more times a keyword appears in your webpage, the more relevance a search engine will likely attribute to it whenever a user would search for those keywords. Again, there is a fine line between keyword stuffing and having good keyword frequency. Watch how many times you repeat those keywords and make sure that your article makes sense. In fact, I would advise you to just be mindful of your keyword 21

frequency - don’t force it or put too much emphasis on it. 22

Keyword proximity deals with the closeness between two or more keywords with each other. The idea is the closer the keywords are to each other, the better. Let me give you an example: “How your on site optimization will affect your search engine rankings” “How your on site optimization will affect your rankings in search engines” 23

There ain’t much difference, is there? But if someone searches “Search engine rankings” it is more likely that the previous title will rank higher than the latter. This scenario is within the context and assumption that all else is equal for both pages. It ain’t a huge factor, but knowing these little things matter. Tips for Keeps: Create great, quality, compelling content – that is of first importance. Just be mindful of these three things about your keyword. It’s good awareness but don’t make it the basis for your next article. 24

Sample 8 actionable on site optimization techniques

Sample 8 actionable on site optimization techniques

Presentation Transcript

Optimization Techniques

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SW Optimization Techniques

On-Site Search Engine Optimization (SEO)

Optimization Techniques

Search Optimization Techniques

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Small Sample Quantitative Techniques

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