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[Slides] The Rise of Digital Influence, with Brian Solis

Note: These are slides only. The recording is also available on Slideshare at: https://www.slideshare.net/Altimeter/the-rise-of-digital-influence-with-brian-solis-13017768 Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. This webinar, expanding upon Brian's recent report, will discuss in greater detail what digital influence is and how businesses can leverage it to their advantage. How does influence spread online? How does it cause effect? What are the possible outcomes, and how can they be measured? Brian will answer these questions and others, as well as discuss a clear Action Plan to help businesses capitalize on Digital Influence. Brian's report, The Rise of Digital Influence, is available on the Altimeter Group website at: altimetergroup.com/research/reports/the-rise-of-digital-influence.

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