MKT 421 Week 3 Individual Assignment Mapping the Product Life Cycle (PLC) Presentation//tutorfortune.com
MKT 421 Week 3 Individual Assignment Mapping the Product Life Cycle (PLC) Presentation//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-3-individual-assignment-mapping-the-product-life-cycle-plc-presentation MKT 421 Week 3 Individual Assignment Mapping the Product Life Cycle (PLC) Presentation Instructions: Purpose of Assignment The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken. Assignment Steps Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: 1.t292-309 Scenario: You currently work as the marketing manager of your favorite . u2022tDescribewhat company/organization and product/service you are using. u2022tCreate one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples. u2022tDiscuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored. Cite a minimum of two peer-reviewed sources with one coming from the textbook or the University Library. Use in-text citations in the presentation slides and speaker's notes to demonstrate your research. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. SupportingMaterial:Marketing, Ch. 11: Managing Successful Products, Services, and BrandsMarketing, Ch. 1: Creating Customer Relationships and Value through MarketingMarketing, Ch. 2: Developing Successful Organizational and Marketing StrategiesMapping the Product Life Cycle (PLC) Presentation Grading Click on below link to buy https://tutorfortune.com/products/mkt-421-week-3-individual-assignment-mapping-the-product-life-cycle-plc-presentation
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