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MKT 421 Week 3 Individual Assignment Mapping the Product Life Cycle (PLC) Presentation//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-3-individual-assignment-mapping-the-product-life-cycle-plc-presentation<br><br>MKT 421 Week 3 Individual Assignment Mapping the Product Life Cycle (PLC) Presentation<br> <br>Instructions:<br>Purpose of Assignment<br>The Product Life Cycle (PLC) is a vital component of the marketing<br>plan. Monitoring products and services as they flow through this<br>process helps marketing managers adjust their marketing strategies to<br>keep products and services thriving for as long as possible. Monitoring<br>this cycle helps companies and organizations continue to maximize the<br>value of their products and services with their target over time. The<br>purpose of this assignment is to give students the opportunity to<br>understand how each stage in the PLC creates a need for adjustment<br>to marketing strategies and allows students to assess what action(s)<br>need to be taken.<br>Assignment Steps<br>Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11:<br>1.t292-309<br>Scenario: You currently work as the marketing manager of your favorite<br>.<br>u2022tDescribewhat company/organization and product/service you are<br>using.<br>u2022tCreate one slide for each of the four stages of the PLC describing<br>the stage and analyzes the implications each stage may have on price<br>strategy, product, competition, and profit for your selected<br>product/service. Use the product/service you selected to illustrate each<br>stage as it is discussed with original examples.<br>u2022tDiscuss the reasoning behind why the PLC is important to marketing<br>managers and share examples of possible implications if it is not<br>monitored.<br>Cite a minimum of two peer-reviewed sources with one coming from the<br>textbook or the University Library. Use in-text citations in the<br>presentation slides and speaker's notes to demonstrate your research.<br>Format your presentation consistent with APA guidelines.<br>Click the Assignment Files tab to submit your assignment.<br>SupportingMaterial:Marketing, Ch. 11: Managing Successful Products,<br>Services, and BrandsMarketing, Ch. 1: Creating Customer<br>Relationships and Value through MarketingMarketing, Ch. 2:<br>Developing Successful Organizational and Marketing<br>StrategiesMapping the Product Life Cycle (PLC) Presentation Grading<br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-3-individual-assignment-mapping-the-product-life-cycle-plc-presentation<br><br>
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MKT 421 Week 3 Individual Assignment Mapping the Product Life Cycle (PLC) Presentation//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-3-individual-assignment-mapping-the- product-life-cycle-plc-presentation MK T 4 2 1 We e k 3 I n d i v i d u a l A s s i g n me n t Ma p p i n g t h e P r o d u c t L i f e C y c l e ( P L C ) P r e s e n t a t i o n I n s t r u c t i o n s : P u r p o s e o f A s s i g n me n t T h e P r o d u c t L i f e C y c l e ( P L C ) i s a v i t a l c o mp o n e n t o f t h e ma r k e t i n g p l a n . Mo n i t o r i n g p r o d u c t s a n d s e r v i c e s a s t h e y fl o w t h r o u g h t h i s p r o c e s s h e l p s ma r k e t i n g ma n a g e r s a d j u s t t h e i r ma r k e t i n g s t r a t e g i e s t o k e e p p r o d u c t s a n d s e r v i c e s t h r i v i n g f o r a s l o n g a s p o s s i b l e . Mo n i t o r i n g t h i s c y c l e h e l p s c o mp a n i e s a n d o r g a n i z a t i o n s c o n t i n u e t o ma x i mi z e t h e v a l u e o f t h e i r p r o d u c t s a n d s e r v i c e s w i t h t h e i r t a r g e t o v e r t i me . T h e p u r p o s e o f t h i s a s s i g n me n t i s t o g i v e s t u d e n t s t h e o p p o r t u n i t y t o u n d e r s t a n d h o w e a c h s t a g e i n t h e P L C c r e a t e s a n e e d f o r a d j u s t me n t t o ma r k e t i n g s t r a t e g i e s a n d a l l o w s s t u d e n t s t o a s s e s s w h a t a c t i o n ( s ) n e e d t o b e t a k e n .
A s s i g n me n t S t e p s R e s o u r c e s : Ma r k e t i n g : C h . 1 : p g . 4 - 1 0 ; C h . 2 : p g . 4 0 - 4 6 , 5 4 - 6 9 ; C h . 1 1 : 1 . 2 9 2 - 3 0 9 S c e n a r i o : Y o u c u r r e n t l y w o r k a s t h e ma r k e t i n g ma n a g e r o f y o u r f a v o r i t e c o mp a n y / o r g a n i z a t i o n a n d ma n a g e t h e s u c c e s s o f o n e o f i t s p r o d u c t s o r s e r v i c e s . Y o u r r e s p o n s i b i l i t y i s t o mo n i t o r t h e s t a g e s o f t h e P r o d u c t L i f e C y c l e ( P L C ) a n d a d j u s t t h e ma r k e t i n g s t r a t e g i e s a s n e e d e d f o r y o u r p r o d u c t t o t h r i v e f o r a s l o n g a s p o s s i b l e . A t e a c h s t a g e , y o u a s s e s s c h a n g e s y o u n e e d t o ma k e t o t h e p r o d u c t , p r i c e s t r a t e g y , a s w e l l a s c o mp e t i t i o n a n d p r o fi t . C r e a t e a 1 0 - t o 2 0 - s l i d e ( n o t c o u n t i n g c o v e r s l i d e o r r e f e r e n c e s l i d e ) Mi c r o s o f t ® P o w e r P o i n t ® p r e s e n t a t i o n w i t h s p e a k e r ' s n o t e s c o v e r i n g t h e f o l l o w i n g c r i t e r i a : D e v e l o p a s l i d e s e t t i n g t h e t h e me a n d g o a l s o f t h e p r e s e n t a t i o n . D e fi n e a n d d i s c u s s t h e P L C c o n c e p t a n d i t s i mp o r t a n c e t o ma r k e t i n g ma n a g e r s .
D e fi n e a n d d i s c u s s w h a t r o l e p r i c i n g s t r a t e g y h a s i n ma r k e t i n g a n d h o w ma r k e t i n g ma n g e r s d e c i d e w h a t s t r a t e g y t o u s e . D e s c r i b e w h a t c o mp a n y / o r g a n i z a t i o n a n d p r o d u c t / s e r v i c e y o u a r e u s i n g . C r e a t e o n e s l i d e f o r e a c h o f t h e f o u r s t a g e s o f t h e P L C d e s c r i b i n g t h e s t a g e a n d a n a l y z e s t h e i mp l i c a t i o n s e a c h s t a g e ma y h a v e o n p r i c e s t r a t e g y , p r o d u c t , c o mp e t i t i o n , a n d p r o fi t f o r y o u r s e l e c t e d p r o d u c t / s e r v i c e . U s e t h e p r o d u c t / s e r v i c e y o u s e l e c t e d t o i l l u s t r a t e e a c h s t a g e a s i t i s d i s c u s s e d w i t h o r i g i n a l e x a mp l e s . D i s c u s s t h e r e a s o n i n g b e h i n d w h y t h e P L C i s i mp o r t a n t t o ma r k e t i n g ma n a g e r s a n d s h a r e e x a mp l e s o f p o s s i b l e i mp l i c a t i o n s i f i t i s n o t mo n i t o r e d . C i t e a mi n i mu m o f t w o p e e r - r e v i e w e d s o u r c e s w i t h o n e c o mi n g f r o m t h e t e x t b o o k o r t h e U n i v e r s i t y L i b r a r y . U s e i n - t e x t c i t a t i o n s i n t h e
p r e s e n t a t i o n s l i d e s a n d s p e a k e r ' s n o t e s t o d e mo n s t r a t e y o u r r e s e a r c h . F o r ma t y o u r p r e s e n t a t i o n c o n s i s t e n t w i t h A P A g u i d e l i n e s . C l i c k t h e A s s i g n me n t F i l e s t a b t o s u b mi t y o u r a s s i g n me n t . S u p p o r t i n g Ma t e r i a l : Ma r k e t i n g , C h . 1 1 : Ma n a g i n g S u c c e s s f u l P r o d u c t s , S e r v i c e s , a n d B r a n d s Ma r k e t i n g , C h . 1 : C r e a t i n g C u s t o me r R e l a t i o n s h i p s a n d V a l u e t h r o u g h Ma r k e t i n g Ma r k e t i n g , C h . 2 : D e v e l o p i n g S u c c e s s f u l O r g a n i z a t i o n a l a n d Ma r k e t i n g S t r a t e g i e s Ma p p i n g t h e P r o d u c t L i f e C y c l e ( P L C ) P r e s e n t a t i o n G r a d i n g Click on below link to buy https://tutorfortune.com/products/mkt-421-week-3-individual-assignment-mapping-the- product-life-cycle-plc-presentation