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Ad effectiveness - PowerPoint PPT Presentation

The Impact of Frequency, Duration, and Timing on Mobile-Ad Effectiveness

341 views • 33 slides

Magdalena Zawisza, PhD; The University of Winchester &

IAREP Conference , Rome, 5 Sept 2008. Who Cares About Dads In Ads And Why? Gender Similarities And Differences In Effectiveness and Elaboration Of Advertisements Which Use (non)traditional Male Portrayals. Magdalena Zawisza, PhD; The University of Winchester &

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266 views • 16 slides

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Ad effectiveness - PowerPoint PPT Presentation

The Impact of Frequency, Duration, and Timing on Mobile-Ad Effectiveness

Magdalena Zawisza, PhD; The University of Winchester &amp;

Magdalena Zawisza, PhD; The University of Winchester &