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Account Performance Report

Account Performance Report . Dec to Jan. by Sohna R.K. Account Performance. Conclusions : While clicks and impressions have decreased, the CTR has increased. This has resulted in more relevant clicks at a lower cost.

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Account Performance Report

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  1. Account Performance Report Dec to Jan by Sohna R.K

  2. Account Performance Conclusions: While clicks and impressions have decreased, the CTR has increased. This has resulted in more relevant clicks at a lower cost. Suggestions: The clicks can be increased and the impressions either reduced or made to stay constant by deleting ads and keywords that have proved to be irrelevant and adding ads and keywords along the lines of those that are relevant.

  3. CampaignAnalysis Conclusions: Campaign is performing very well with all metrics looking good Suggestions: Examine Ad Groups carefully and concentrate on the better performing ones with keyword tweaking, ad tweaking/additions.

  4. Active Ad Groups in Campaign Conclusions: While Ad Group 1 is accruing a high number of clicks, the CPC is increasing. It needs to be determined if this ad group is effective. Suggestions: Re-work Ad Group 2 and 3 to increase CTR. Ad Group 2 will need an overhaul of keywords and ad text parity.

  5. The End

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