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Ch 4: Revising the draft

Ch 4: Revising the draft

Ch 4: Revising the draft. Business Communication Dr. Rodgers. Relevance. Any document can benefit from revision Letter, memo, email, report. Revision strategies. Time Stance Multiple passes Read out loud Objective reader. Coherence. Are paragraphs connected Progression of ideas

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Email in business can be used for intra company communications, marketing purposes

Email in business can be used for intra company communications, marketing purposes

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Communication CASE STUDY (20 Marks) Email in business can be used for intra company communications, marketing purposes and coordinating with business partners, suppliers and customers. Some common advantages of business email over traditional mail or telephone communications are cost reductions, lower overhead and speed. Email software is available for every size business, allowing for customized business and employee interactions. Communicating by email is almost instantaneous, which can enhance communications by allowing for quick dissemination of information and fast response to customer inquiries. It may also allow for quicker problem solving and more streamlined business processes. As a result, small business owners can accomplish more in less time. Email reduces geographic and time zone barriers for businesses. Employees or contractors from around the world can communicate, regardless of their location. Likewise, customers can send sales questions and support requests by email based on their own time zone schedules. Email lets businesses market to targeted audiences. Customers can opt in to receive email communications about products they own, sales or new items. Customers who receive targeted emails based on their preferences are likely to be more receptive. Email marketing can also target customers based on their status with a business. For example, a business can tailor messaging to new customers, existing customers and repeat customers. Email can help increase productivity. Business owners can communicate with established distribution lists, automatically forward information based on a topic, or send information to specific individuals as needed. Most email software provides customization features you can tailor to the type of work performed, volume of daily email messages and the needs of the worker. Effective email use can reduce reliance on face to face consultations and meetings. Moving communications from physical mail to email can result in significant savings in postage costs, shipping supplies and employee resources. Businesses can also decrease customer service support costs by focusing on email customer support options rather than phone based services. Answer the following question. Q1. Discuss on “Email is a cost effective business communication tool”. Q2. Explain the advantages of email in business communication. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Maria Loura Living in Finland, from Brazil Some information on Intonations helped me a great deal, and I'm sure other ex

Maria Loura Living in Finland, from Brazil Some information on Intonations helped me a great deal, and I'm sure other ex

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Communication Case Studies CASE STUDY (20 Marks) Maria Loura Living in Finland, from Brazil "Some information on Intonations helped me a great deal, and I'm sure other expats in Helsinki feel the same way." Francois Bertrand Living in Finland, from Canada "I found a former Helsinki expat who had recently moved back to Brazil, so we swapped all the important need-to-knows." Is “cross-cultural communication” just another one of those buzzwords that’s being used everywhere but nobody really knows what it means? Despite the potential hype, cross-cultural competence is nevertheless a widely recognized and valid concept which every expat should be familiar with. Being familiar with cross-cultural communication doesn’t just imply having a vague or rudimentary idea of what the expression means and how it works. In order to become an IEP, an intercultural effective person, you need to understand the concept with all its components. Moreover, you should be able to translate the theory into action. Whole books have been written on cross-cultural communication; it has even become a popular subject in academia. The basics, as well as its practical uses, are hardly rocket science, though. Our introduction to intercultural communication attempts a simple definition of the topic and explains the idea behind it, with a focus on illustrating its importance for expats. We have included case studies to show how you can profit from a basic knowledge of communication across cultures and how you can put this into practice. Cross-cultural communication in a business context, while being based on the same principles, requires some additional analysis and preparation. Our article on cross-cultural training for business purposes focuses on giving business presentations to an international audience. By pointing out some common international business issues and showing how to analyze your audience and their expectations effectively, these books touch upon an important aspect of cross-cultural training for many expatriates. Answer the following question. Q1. What does an intercultural effective person mean? Explain. Q2. Why cross-cultural training for many expatriates. is necessary? Discuss. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Bring out the importance of nonverbal communication in the case

Bring out the importance of nonverbal communication in the case

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Communication Case Studies CASE STUDY (20 Marks) Sushma works in Infosoft solution pvt; td. She works there as a project leader. occasionally her job demands coming early for her duties or stay late till evening hours. Once she was handling two projects simultaneously and on one such day she had convened a meeting with her team members regarding project delivery. She had called her team members at 0800 hours. Sushma is a disciplinarian and generally she follows duty timings strictly. Discipline starts with me, was her firm principle. She had made a habit of coming five minutes early at least. However on that day she could not make at the scheduled meeting time of 0800 hours and she was worried that her reputation could be at stake. Time was 0805 hours and she reached main gate of her company. Hurriedly she swiped her card and rushed towards board room. That time few housemen were doing cleaning. One of the housemen had spread soap solution on the floor. Unaware of what is on the floor, she continued to rush to the board room. The floor was made of marbles and soap solution was sprinkled over it. Sushma could not control her balance on the slippery floor and fell down. Slippery floor dragged her a couple of feet further. The impact was so strong that she wailed loudly. Her team members rushed to help her. Somehow she could get up and she was taken to the hospital. It was discovered that her hip bone was broken. As a result, she was immobile for about two months because of the injury. Later in investigation, it was revealed that the housemen who was cleaning the floor has not put the sign board “CAUTION: FLOOR is WET. Answer the following question. Q1. Bring out the importance of nonverbal communication in the case. Q2. Do you think sushma is responsible for whatever happened? Explain. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Dedicated Message Administrators - While IT has total access to SnapComms and can communicate with staff in both hospita

Dedicated Message Administrators - While IT has total access to SnapComms and can communicate with staff in both hospita

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Communication CASE STUDY (20 Marks) Dedicated Message Administrators - While IT has total access to SnapComms and can communicate with staff in both hospitals and issue emergency or back-up communications, they have also set up different administrators with varying levels of authority that can create and send desktop messages for PCs located in their own department or hospital. Message targeting based on Active Directory settings - The QHN team have created groups in the SnapComms database using Active Directory in order to expedite the communication of emergency events and administrative updates. Technical Services’ approach has been to empower the different administration and clinical areas of the hospital and provide them with training, reports and templates and give them access to use SnapComms as they saw fit. Ghasemi explains, “We provide a tool for them and how they use it and what they use it for is based on their need.” SnapComms messages now preferred over e-mail - SnapComms messages are preferred by Queens Health Network staff over emails. Ghasemi says that, “Especially the administration thinks it is an effective way of communicating with the rest of the population.” No surprises - Ghasemi is pragmatic when considering the benefits of using SnapComms in an Hospital environment. He says, “It hasn’t surprised us in a bad way. I expected this tool to be very effective and it is.” Speed and targeting of hospital communications- The ability to target messages to certain groups of staff or clinical applications has had significant advantages and when a system goes down unexpectedly time is of the essence. “One of the major benefits of this system is real-time.” Ghasemi says that, “You have a lot of control over when, who and how to send these messages to. Answer the following question. Q1. What are the Key Features of SnapComms that Benefit QHN? Discuss. Q2. Give an overview of the case. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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The challenges of communicating with nine previously independent businesses spread

The challenges of communicating with nine previously independent businesses spread

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Communication Case Studies CASE STUDY (20 Marks) The challenges of communicating with nine previously independent businesses spread across a number of countries and speaking three different languages (English, Dutch and Papiamento) were significant. Hamlet had no single tool that would enable her to communicate across all the different territories. Email servers on the same network were only operational in the businesses in the English speaking locations (Trinidad and Tobago, Barbados and Jamaica), whereas the businesses in the Dutch Caribbean (Curaçao, Bonaire, Aruba and Sint Maarten) were operating different email platforms. While Hamlet concluded that there were fewer cultural differences between the countries than she had anticipated, she found that employees were more connected to the local business brands they worked for rather than seeing themselves as members of a larger group. So it was vital to Hamlet that the solution she implemented gave her the ability to communicate the group’s new vision, mission and values in a consistent and engaging way. She also needed to ensure that communications did not come across as “Trinicentric” (Trinidad being the location of the Head Office of the group) or come across as imposing to employees. Hamlet’s research into a software solution that would allow her to communicate more effectively with the distributed workforce led her to the SnapComms internal communication software and in July 2012 Guardian implemented four of the communication channels — Desktop Alert Software, Scrolling Desktop Tickers, Employee Newsletter and Internal Staff Survey tool. Instrumental in her choice was the fact that she could deploy the internal communication tools immediately and would have no ongoing reliance on her IT department to administer them. Hamlet has been pleasantly surprised by the fact that the SnapComms software delivers on its promise and really is as easy to use as it is claimed. Answer the following question. Q1. How it was possible to communicate across multiple languages and platforms? Explain. Q2. Discuss about SnapComms software. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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The TelstraClear team wanted the tools to appear visually interesting and attractive

The TelstraClear team wanted the tools to appear visually interesting and attractive

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Communication CASE STUDY (20 Marks) The TelstraClear team wanted the tools to appear visually interesting and attractive, and to keep the text firstperson and friendly. The exception to this is in emergency situations when messages and commands require more immediacy. In these instances popup templates have been designed that relay the situation using ‘emergency’ colours of oranges and reds. A series of visual templates have also been developed for specific audiences, as well as sets of screensavers (customer profiles and staff benefits, for example) so each has a specific look and feel. TelstraClear recognized from the start that the tools, particularly the screensavers, need to be current and change regularly to maintain their impact and interest. SnapMags are now being adopted by various business groups across the organization to target specific information and news to their teams, and popup alerts are also starting to be used by project teams. They can see the value add the popups provide with instant messaging and fewer emails. Also, there is added value in being able to track who has – or hasn’t read – the popups. We’ve now go to the point where teams are coming to us and asking “can we use SnapComms too…” The bright, fun and colourful screensavers have met with overwhelming appreciation and staff are enthusiastic about new ones. They are simple to execute and are immediate and impactful.” Head of Communications, Diane Robinson Answer the following question. Q1. Why TelstraClear have found screensavers invaluable? Explain the benefits of screensavers. Q2. Comment on the Head of Communications, statement “They are simple to execute and are immediate and impactful.” Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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The way in which companies communicate with stakeholders during a crisis event

The way in which companies communicate with stakeholders during a crisis event

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Communication CASE STUDY (20 Marks) The way in which companies communicate with stakeholders during a crisis event is rapidly changing with the 24hour access provided by the Internet, Facebook, Twitter, and YouTube. Public relations practitioners and other communication executives are struggling to craft messages and maintain control of the flow of messages within this dynamic landscape. As Schiller (2007) explains, in “times of crisis, while corporate communication executives are preparing manicured statements, customers are [simultaneously] blogging, emailing and posting photos out of rage and desperation because the very people who should be listening to them aren’t” Bell (2010) asserts that stakeholders become “interpretive communities in organizational crisis contexts,” capable of cultivating an organization’s reputation through information they receive in cyberspace. Social media allow stakeholders to control when, where, and how “reputational meanings are born and disseminated” as “an organization’s reputation is built on the stories formed by stakeholders and spread within networks” .Nowhere is this dynamic between organizations and their publics more apparent than on video sharing sites, such as YouTube, that encourage citizens and bloggers to be the co producers of messages. Answer the following question. Q1. How important is speed of response rate in a digital world, particularly when an organization is facing a crisis situation? Q2. Give an overview of the case. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Ability to swap content out quickly —Prior to rolling out the SnapComms solution

Ability to swap content out quickly —Prior to rolling out the SnapComms solution

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 BUSINESS COMMUNICATION CASE STUDY (20 Marks) Ability to swap content out quickly —Prior to rolling out the SnapComms solution, the insurance company were limited to what they could put on staff screensavers. This was due to the fact that pushing out screensaver content to staff computers was only done once per quarter, so the ability to change what was displayed was time consuming for the desktop team. With the SnapComms Screensaver Messages solution, the Communications team have complete control of when screensavers are displayed, how many are displayed at once, and they now have the additional benefit of being able to target specific screensavers to different parts of the business. The assigned message administrators can deploy a screensaver whenever they need to, without engaging the Desktop Support team to push it out manually, making the whole process a lot more efficient. SnapComms has addressed the issues that were impacting staff communications at the insurance company. Important communications now get the cut through they need in order to keep staff informed of potential issues at their location in real time. The Communications team now has the ability to run targeted internal communications campaigns without having to rely on the desktop support team. And the Compliance manager has the ability disseminate compliance communications across the business, with an eye to the future of being able to quiz staff on policies and track results in real time. Answer the following question. Q1. Give an overview of the case Q2. “SnapComms does more than just reduce email overload” Comment. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Domino’s Pizza was embroiled in a viral crisis situation when two rogue employees

Domino’s Pizza was embroiled in a viral crisis situation when two rogue employees

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Communication CASE STUDY (20 Marks) Domino’s Pizza was embroiled in a viral crisis situation when two rogue employees posted videos of adulterated food on YouTube in April 2009. Tim McIntyre, Vice President of Communications, was part of the internal team that delivered the company’s crisis communication plan through Twitter and YouTube. What makes this story so compelling is the social media aspect of both the crisis itself and the strategy for managing the crisis by integration of the same media. The efficacy of best practices and principles of crisis management in the age of social media. Answer the following question. Q1. Assess the decision of Vice President of communication, Domino’s Pizza to integrate the same medium that sparked the crisis into the strategies to manage the situation. Q2. Give an overview of the case. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Read the following sentences a. The student experienced some few difficulties with the examination

Read the following sentences a. The student experienced some few difficulties with the examination

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Communication Case (20 Marks) Read the following sentences: a. The student experienced some few difficulties with the examination. b. The meeting will start from two o’clock until five o’clock today. c. The manager of the supermarket said it was not his company’s policy to give refunds back. d. The secretary informed the caller that she had never seen the manager that morning. e. The instructor told the learner to reverse the car backwards into the parking bay. f. In my curriculum vitae, I stated that I had three year’s experience. g. Only a small amount of delegates attended the seminar. h. The intern asked his mentor for his advise on which short course he should take. i. May you please reply to me as soon as possible. j. The students were reminded to arrive in time for lectures every day. Answer the following question. Q1. Rewrite the above sentences after correcting grammar.(without changing the original meaning of the sentences) Q2. Rewrite the above sentences after correcting spelling.(without changing the original meaning of the sentences) Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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The reality of crisis communication today is complex and contradictory. The speed at which consumers generate informatio

The reality of crisis communication today is complex and contradictory. The speed at which consumers generate informatio

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Communication CASE STUDY (20 MARKS) The reality of crisis communication today is complex and contradictory. The speed at which consumers generate information about organizations is surpassing the speed by which public relations practitioners can monitor and verify the validity of such content, in order to respond before, during, and after a crisis incident. Because social media users can instantaneously create visual and textual dialogue with an organization, there is a corresponding expectation that organizations should respond just as quickly throughout all phases of a crisis incident. But taking the time to verify information and craft appropriate and effective responses is necessary to avoid legal issues and other complications. This dynamic has several implications for: As organizations grapple with these new directions, employees and consumers will need to learn how to accept uncertainty and ambiguity, and remain calm, patient and good humored. Answer the following question. Q1. How often organizations need to communicate with stakeholders Q2. How organizations can manage their online reputations? Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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