'Consumers positive' presentation slideshows

Power to the people

2011 was the year in which 'power to the people' became real. Arab spring, London riots and occupy wall street are just a few examples where we have seen the power of people. This market trend has a big impact on companies. Most companies see this evolution as a danger. I believe that leveraging the power of the people in a positive way is a great opportunity. Until now, managers have treated consumers in a too opportunistic way. The challenge is to really open up and collaborate with them in a structural way. This presentation offers you a vision and a framework to leverage the power of the people in a truly positive and open way.

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