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Icc esomar international code - PowerPoint PPT Presentation

Market Research Basics For only those who are first timers/ who want to refresh the basics

Market Research Basics For only those who are first timers/ who want to refresh the basics. Agenda. Definition.

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Self-Regulation in Market Research

Self-Regulation in Market Research. Erich Wiegand Professional Standards Committee. Self-Regulation in Market Research. Characteristics of Market Research (distinct to DM) Eight Principles of Market Research The Aims of Self-Regulation in MR A Short History of Self-Regulation

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Icc esomar international code - PowerPoint PPT Presentation

Market Research Basics For only those who are first timers/ who want to refresh the basics

Self-Regulation in Market Research