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Market Research Basics For only those who are first timers/ who want to refresh the basics

Market Research Basics For only those who are first timers/ who want to refresh the basics. Agenda. Definition.

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Market Research Basics For only those who are first timers/ who want to refresh the basics

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  1. Market Research Basics • For only those who are first timers/ • who want to refresh the basics

  2. Agenda

  3. Definition Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organisations using the statistical and analytical methods and techniques of the applied sciences to gain insight or support decision making. The identity of respondents will not be revealed to the user of the information without explicit consent and no sales approach will be made to them as a direct result of their having provided information. Source – ICC/ESOMAR International Code on Market and Social Research

  4. Types of Market Research

  5. Steps in Market Research • Planning • Developing Questionnaire • Research – Data collection • Analysing – Data • Using the data – Strategic Decision Making

  6. Planning – Why What When How

  7. Developing Questionnaire

  8. Research – Data Collection Perquisite for good data collection

  9. Analysing the Data

  10. Make Strategic Business Decisions

  11. Summary

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