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Latent consumer demand - PowerPoint PPT Presentation

Sara Abdoulayi, Jennifer Curtis, & Tina Prevatte Carolina Innovation Showcase March 2009

Sara Abdoulayi, Jennifer Curtis, & Tina Prevatte Carolina Innovation Showcase March 2009. The Opportunity. 70% of U.S. consumers want to know where their food comes from and would pay more for local food if they could find it. Local food has become a $5 billion industry

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Latent consumer demand - PowerPoint PPT Presentation

Sara Abdoulayi, Jennifer Curtis, &amp; Tina Prevatte Carolina Innovation Showcase March 2009

Sara Abdoulayi, Jennifer Curtis, & Tina Prevatte Carolina Innovation Showcase March 2009