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Sara Abdoulayi, Jennifer Curtis, & Tina Prevatte Carolina Innovation Showcase March 2009. The Opportunity. 70% of U.S. consumers want to know where their food comes from and would pay more for local food if they could find it. Local food has become a $5 billion industry
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Sara Abdoulayi, Jennifer Curtis, & Tina Prevatte Carolina Innovation Showcase March 2009
The Opportunity 70% of U.S. consumers want to know where their food comes from and would pay more for local food if they could find it. Local food has become a $5 billion industry expected to grow 10% annually.
A Premium Product • Pasture-raised • Antibiotic & hormone free • Humane • Traceable to farm of origin We are going to do for the meat industry what microbrews have done for beer - tap into and develop latent consumer demand for homegrown, high-quality, great-tasting products.