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Marlboro sign - PowerPoint PPT Presentation

ADVERTISING: Insights from Communication and Persuasion Research

ADVERTISING: Insights from Communication and Persuasion Research. THE COMMUNICATION PROCESS. The first model of communication:. Receiver. Source. Message. Fields of Experience. THE COMMUNICATION PROCESS. A second model of communication:. Sender. Receiver. Meaning.

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Marlboro sign - PowerPoint PPT Presentation

ADVERTISING: Insights from Communication and Persuasion Research