'Part time marketeer' presentation slideshows

Course at Vlerick School, master in marketing. Based on book, The Conversation Manager.

2.47k views • 229 slides

De conversation manager extended oct 10

A Conversation manager faciltates conversations between consumers and between consumers and the brand. This from a strong believe that word-of-mouth is the key driver of business growht. And so...integrate word-of-mouth in everything that you do.

1.93k views • 184 slides

The Conversation Manager (extended presentation

Extended presentation of 'The Conversation Manager', a story about the integration of word-of-mouth into all your marketing activities. Also a guide to integrate social media as a leverage tool in your marketing strategie.

1.74k views • 168 slides