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The Conversation Manager (extended presentation

Extended presentation of 'The Conversation Manager', a story about the integration of word-of-mouth into all your marketing activities. Also a guide to integrate social media as a leverage tool in your marketing strategie.

stevenvanbelleghem
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The Conversation Manager (extended presentation

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  1. The Conversation Manager by Steven Van Belleghem #DCM

  2. What’sgoingon?

  3. ? Has the consumerchanged?

  4. ? Notthatmuch…

  5. Word of mouth B.G.

  6. ? Whatdidchangea lot?

  7. ? Media!

  8. Word of mouth B.G.

  9. WorLd of mouth A.G.

  10. ConversationRevolution

  11. One week info from the NYT > a lifetime of info in the 18th Century

  12. Consequence of ‘WorLd of Mouth’? What’s happening with the consumer?

  13. We believetoday’sconsumers ... are post-modernnomads Consumers switch between online and offline, blendwork and private life, and are part of a globalsocial web. That’swhythey are more difficult to grasp.

  14. 90%

  15. We believe today’s consumers ... are empowered They have the means to make or break brands on a scale never seen before.

  16. The Internet went down!

  17. Stock value – 20%!

  18. 684.000.000users CorrecterthanBritannica

  19. We are ALLadvertisers

  20. We believe today’s consumers ... are revealing more emotions Decisions have always been strongly guided by emotions, now tapping into them has become easier.

  21. 40%

  22. People love brands!

  23. Consumer is part-time marketer

  24. Me-marketing is hot

  25. People have become very professional marketeers They use the personalized/targeted communication strategiesbetter than any marketeer in the world

  26. 45% Createadvertising

  27. 66% Feedback onnewproducts

  28. Part time marketeer Post modern nomad Internet is the biggestfacilitator in humanconversations Emotional Empowered

  29. Part time marketeer Post modern nomad People are the oil of the conversationrevolution Emotional Empowered

  30. Part time marketeer Post modern nomad Emotional Empowered

  31. Hype or trend? TREND!Metcalfe’slaw…

  32. We knowthings are changing,we don’tknowhow to act uponit

  33. 55%

  34. A story aboutthe end of advertising?

  35. Theadvertiseris dead!

  36. A revolutionimpliesCHANGE

  37. “People are very open fornewthings, as long as they are exactlylike the oldones” Charles Kettering

  38. “Everyonethinksaboutchanging the world,butnoonethinks of changinghimself” Leo Tolstoy

  39. ItIS happening NOW

  40. It’s time to jump and to become…

  41. The Conversation Manager It’s time to jump and to become…

  42. Before we start…

  43. Let’skill a few myths Monster

  44. 6% 6% 88% 1 It’s not all online these days! O PS 94% offline conversations

  45. 2 All sectors, all people! 1 2 3

  46. 3 They’renot as negative as youthink! 6% - 18% =  82% - 94% = 

  47. Philosophy Conversation Advertising Brand

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