Public Relations Plan Methodology & Tool-Kit
Building a Results-Oriented Public Relations Program is a 32-page PDF methodology and tool-kit of 16 premium tools & templates to help you develop a comprehensive public relations strategy & plan.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. Learn more about our methodologies by reading the blog post: Much Ado About Methodologies.
For more info on this particular methodology, read our blog post: Building a Results-Oriented Public Relations Program or view our interactive Webinar: Building a PR Program
Stages of this methodology include:
Objectives
Assessment
Audience Understanding
Craft Key Messages
Asset Inventory
Budget & Measurement
There are 16 premium tools & templates linked inside of this methodology to faciliate the process:
Public Relations Agency RFP
Public Relations Budget Template
Public Relations Calendar 2012
Public Relations Metrics Dashboard
Public Relations Strategy Scorecard
PR Agency Selection Tool
Press Kit Checklist
Press Release Template
Competitive Analysis Tool
Customer Profile Template
Positioning Statement Worksheet
Media Relations and PR Audit
Editorial Calendar Template
Media Specialist Job Description
Message Mapping Tool
Competitive PR and Advertising Analysis
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