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The concept of guerrilla marketing was invented as an unconventional system of promotions .

Guerrilla Marketing. The concept of guerrilla marketing was invented as an unconventional system of promotions . The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing . The term has since entered the popular vocabulary and marketing textbooks.

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Prstunts - PowerPoint PPT Presentation

The concept of guerrilla marketing was invented as an unconventional system of promotions .