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The concept of guerrilla marketing was invented as an unconventional system of promotions .

Guerrilla Marketing. The concept of guerrilla marketing was invented as an unconventional system of promotions . The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing . The term has since entered the popular vocabulary and marketing textbooks.

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The concept of guerrilla marketing was invented as an unconventional system of promotions .

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  1. Guerrilla Marketing The concept of guerrillamarketing was invented as an unconventional system of promotions.

  2. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks

  3. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.

  4. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactiveand consumers are targeted in unexpected places

  5. Guerilla Marketing relies on time, energy and imagination rather than a big marketing budget

  6. Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PRstunts,

  7. Guerilla Marketing is unconventional marketing intended to get maximum results from minimal resources

  8. Guerrilla marketing now utilizes more innovative and cutting edge approaches such as mobile digital technologies. This really engages the consumer and creates a memorable brand experience.

  9. Samples Burger King Old Spice Top Virals Great Whopper Freakout LG Elevator Prank Coke Open Happiness

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