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Store atmosphere - PowerPoint PPT Presentation

Retailing and Wholesaling

Retailing and Wholesaling

11. Retailing and Wholesaling. What is Retailing?. Retailing includes all the activities involved in selling products or services directly to final consumers for their personal, non-business use. Independent, Corporate, or Contractual Ownership Organization. Self-Service, Limited-Service and

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744 views • 25 slides
Consumer response to distribution programs

Consumer response to distribution programs

Consumer response to distribution programs. Outline. In-store shopping behavior The retail environment POP marketing. In-store shopping behavior.

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242 views • 15 slides
Chapter 17:Outlet Seldection and Purchase

Chapter 17:Outlet Seldection and Purchase

Chapter 17:Outlet Seldection and Purchase. Perceived risk associated with purchases Social cost Financial cost Time cost Effort cost Physical cost. Outlet Choice vs. Product Choice. Outlet first, brand second Brand first, outlet second Simultaneous decisions. Impulse Purchase.

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236 views • 7 slides
A Study on Store Atmosphere in Grocery Retail Outlet at Tiruchirapalli

A Study on Store Atmosphere in Grocery Retail Outlet at Tiruchirapalli

Store atmosphere plays an important role in the retail market and also it is new concept to present the product with light, color, music, interior, exterior, fixtures and display. Store atmosphere is the way of presenting store by displaying the products to the customer. A proper store atmosphere help the store to increase the customer walk ins and in turn increase the sales of the product. The increase in competition has necessitated retailers to differentiate themselves from their competition Mr. Robinson. M | Shanmugapriya. P "A Study on Store Atmosphere in Grocery Retail Market at Tiruchirappalli" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23668.pdf Paper URL: https://www.ijtsrd.com/management/marketing/23668/a-study-on-store-atmosphere-in-grocery-retail-market-at-tiruchirappalli/mr-robinson-m

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70 views • 6 slides

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