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Sharing secure m-coupons for peer-generated targeting via eWOM communications

Sharing secure m-coupons for peer-generated targeting via eWOM communications. Sue-Chen Hsueh , Jun-Ming Chen Department of Information Management, Chaoyang University of Technology, Taichung, Taiwan. Source : Science Direct, Electronic Commerce Research and Applications/January 2010

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Sharing secure m-coupons for peer-generated targeting via eWOM communications