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CHAPTER 6: Training and management development in the multinational enterprise

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Consumer Behavior: Converging or Diverging?

Consumer Behavior: Converging or Diverging?. Eugene D. Jaffe. Introduction. This Discussion Deals with the Question of Consumer Homogeneity across Cultures. Eugene D. Jaffe, Professor, Graduate School of Business Administration, Bar-Ilan University, Israel. Topics of Discussion.

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CHAPTER 6: Training and management development in the multinational enterprise

Consumer Behavior: Converging or Diverging?